12 Best Semrush Alternative Tools Which You Must Love

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Semrush Alternative Tools

Semrush alternatives have something special. Semrush has notable highlights that business visionaries and advertisers love. Their investigation reports, backlink review reports, and keyword research toolkit are unbelievable.


This tool offers plenty of answers for organizations of all scales and sizes. Be that as it may, these valuable elements come at an excessive cost.

The hefty sticker price of Semrush is an obstacle to freelancers and new companies who are only searching for a  keyword research stage or a reasonable across-the-board promoting arrangement.

That is one reason why Semrush alternatives are acquiring prominence on the lookout. While not precisely free, a large portion of the Semrush alternatives is evaluated seriously.

To assist you with picking the best Semrush alternatives that satisfy your necessities and fit your financial plan, we’ve investigated 12 of the best SEO tools. You can analyze their highlights and costs one next to the other and select the best fit for you.

12 Best Semrush Alternatives That Every Marketer Needs

Assuming you circumvent exploring for Semrush alternatives, you’ll be overwhelmed by the choices accessible out there.

It is not difficult to be influenced by programming arrangements that gloat progressed, though gimmicky, highlights.

A portion of these SEO tools offers unconditional promises while others offer extended free times for testing.

Which is ideal?

Sufficiently it’s to make you crazy.

To make your life simple, we’ve recognized and evaluated 12 of the best Semrush alternatives. Look at them.

1. Google Keyword Planner

The first free Semrush alternative tool on our rundown is Google Keyword Planner. This easy-to-utilize free tool is a vital part of your Google Ads account.

How’s it stacked up versus Semrush? Although financially savvy, the tool isn’t generally so vigorous as Semrush. Their organized measurements offer ambiguous ranges as opposed to exact qualities, so they may be puzzling for your SEO group.

Top Features

  • This tool assists you with tracking down keywords by space, items, or administrations. They recommend SEO crusade thoughts turning around keywords.
  • You can get authentic information, for example, normal month-to-month searches and contender examination for keywords.
  • This tool gives gauges about a keyword’s presentation which is determined based on anticipated snaps and plausible changes.
  • You get progressed in arranging highlights like snaps, normal CPC, CTR, and impressions to channel your query items.


Accessible to use for free.

2. Raven Tools

Raven Tools is an unlocked Semrush alternative tool that groups up seven SEO and detailing tools in a single stage.

Shouldn’t something be said about Raven Tools versus Semrush? Raven Tools offers pocket-accommodating answers for in-house showcasing groups, freelancing experts, SMBs, and huge undertakings. Their SEO Dictionary and Help Center are handy assets for fledglings.

Top Features

  • You can pull up branded reports from 30+ information modules and add your notes and perceptions.
  • Their site review highlights errors in your site construction and HTML code. They label issues given their criticality and produce a site well-being score.
  • Raven’s Link Manager reveals poisonous backlinks and contender joins. They collaborate with Majestic to uncover up to 50,000 backlinks for some random URL.
  • Their Rank Tracker highlight conveys day-to-day, week-by-week, and month-to-month rank reports for all top web crawlers including Bing, Google, Yahoo, Baidu, and Yandex.


Their most famous Price plan is the Grow plan which is valued at $139 each month. This bundle permits eight clients, 80 spaces, and 20,000 position checks.

3. Moz

Moz has procured a spot among Semrush alternatives for its exhaustive Keyword Explorer include. You can use Moz’s abilities to lift your web content and outflank your rivals.

Top Features

  • Their keyword research tool, “Pilgrim” aggregates keyword records, arranged by trouble score and search volume. They let you order and focus on key expressions as per your SEO technique.
  • They assist you with the SEO effect of your keywords by following their SERP execution.
  • The superior MozBar remembered for all Moz Pro bundles connects live page measurements to your Chrome and Firefox programs.
  • Their webpage review highlight reveals broken joins, missing title labels, and unfortunate engineering issues in sites.
  • You can fabricate a noteworthy connection profile by utilising Moz’s connection research administration. They assist you with building quality backlinks and eliminating nasty ones.


Moz Pro memberships cost somewhere in the range of $79 and $479 each month when paid yearly. With each arrangement, you gain admittance to the MozBar, 1-on-1 walkthroughs, 24×7 internet-based help, and a Q&A gathering comprised of Moz partners and SEO masters.

Read More: Keyword Research In SEO Look at This Ultimate Guide 101


The following Semrush alternative tool is Serpstat, a development hacking tool for content advertisers and business visionaries. Their set-up of administrations incorporates position following, site review, contender keyword research, and backlink examination.

Top Features

  • Their keyword search includes distinguishing top-performing keywords for your pages and promotions.
  • They dissect keyword patterns and give keyword varieties, search ideas, and global SEO information at no extra expense.
  • Their SERP examination pinpoints your domain visibility, relative situating, and best-performing pages and content.
  • Their rival investigation highlight distinguishes your AdWords rivals, their financial plans, and designated keywords.
  • Their substance-promoting suite packs content creation ideas and related keyword information bases.


This product arrangement is accessible in four Price plans, Lite, Standard, Advanced, and Enterprise, going from $69 to $499 month to month. You can likewise gain admittance to their free tool which incorporates progressed elements like contender investigation.

Semrush Alternative Tools

5. Wask

WASK is an across-the-board advanced advertising programming that means to wipe out all difficulties in distributing and overseeing Facebook and Google advertisements.

In this manner, it has a few tools that assist individuals with come by improved results from their promotions. WASK’s Competitor Analysis Tool is one of those amazing elements; you can analyze your rivals’ site traffic and advanced advertisements. In addition, it is likewise conceivable to break down your rival’s natural or paid keywords and track backlinks and top-visited URLs.

Top Features

  • Its rival investigation tool permits you to inspect your rivals’ advertisements and examine their site traffic. In addition, you can contrast your information and your rivals.
  • You can naturally further develop your failing to meet expectations promotions by utilising WASK’s improvement tool.
  • Distributing both Google and Facebook advertisements by utilising WASK is conceivable. Additionally, you can oversee and follow your all promotions from one single monitor.
  • Their plan tool is truly valuable for planning promotion pictures on Instagram, Facebook, GDN, Twitter, Snapchat, and LinkedIn.
  • In conclusion, AutoPilot rules are a lifesaving highlight in active times. You can consequently perform stop/begin or spending plan changes by booking your Facebook, Instagram, and Google advertisements.


WASK offers three different Price plans; Basic ($14/Monthly), Premium ($29/Monthly), and Professional ($49/Monthly). Additionally, you can utilise WASIK’s Freemium Plan for 15 days.

6. Monitor Backlinks

Monitor Backlinks is an impressive contender for Semrush, inferable from its powerful backlink review and SEO investigation highlights. Their super-accommodating dashboard and instinctive point of interaction provide clients with an all-encompassing perspective on the information they are all chasing. So versus Semrush, it is one of the top Semrush alternatives out there.

Top Features

  • You can get backlink review reports with subtleties like Top-Level Domain (TLD) Distribution, Top Anchor Text, Followed versus No Followed, and Top Linked Pages.
  • They track keyword subtleties for a domain, traffic volume, CPC numbers, and contest scores. You can label keywords for better administration.
  • They Monitor Backlinks 24×7 by researching reports from outsider sources like Moz and Majestic.
  • They let you make a deny list for negative backlinks that can slander your sites.


Their most minimal valued plan is the Start plan which costs $25 each month. Costing this much, you can monitor one domain, two contenders, 2,500 connections, and 50 keywords.

7. KWFinder

If you’re worried about keyword research and investigation, this Semrush option might be your optimal tool. The stage has a bunch of SEO tools devoted to the errand of finding keywords with low trouble scores and high pursuit volumes.

Top Features

  • This keyword research tool permits you to look through keywords by space and domain.
  • The stage curates stowed away and specialty explicit long-tail keywords in three minutes or less.
  • The keyword research tool might distinguish the keywords that your rivals are focusing on utilising their space/URL.
  • You can get SERP reports for more than 50K domains.
  • Utilising a solitary solicitation, you can import reports of many keywords.


Their Mangools Basic arrangement costs just $29.90 month to month and permits 100 keyword look through in a day.

For a bigger number of keyword looks, you can purchase their Mangools Premium arrangement (for 500 looks) for $39.90 each month or their Mangools Agency plan (for 1200 looks) for $79.90 each month.

KWF join here

8. Ahrefs

Ahrefs is a main Semrush alternative tool, inferable from its profound information investigation and regular updates. Aside from noteworthy elements, Ahrefs gloats about a specialist SEO people group on Facebook and valuable advertising instructional exercises. This is vital to consider about Ahrefs versus Semrush.

Top Features

  • Natural hunt reports give granular data about your rivals’ traffic, keywords, and backlinks, covering 150+ nations and 150 million keywords.
  • Their Content Gap includes features of the keywords for which your rivals outclass you.
  • Their keyword research tool, “Voyager” houses a data set of 3 billion keywords with their hunt volumes, traffic, and CPC.

9. Advanced Web Ranking

AWR or Advanced Web Ranking wears the pants among Semrush alternatives. This gadget sceptic tool offers striking highlights at a pocket-accommodating cost. You can utilise AWR consistently on any gadget, program, or working framework.

Top Features

  • The stage outfits white-mark covers demand, or on an everyday or week after week premise.
  • You can get state-of-the-art positioning reports covering all SERP highlights and for all web crawlers.
  • Restriction empowers boring down-on-the-spot unambiguous information.
  • The stage constructs custom SEO reports on formats.
  • Their Developer API permits you to coordinate your SERP details into in-house tools.


AWR offers four bundles, STARTER, PRO, AGENCY, and ENTERPRISE, which are valued at $44 to $449 each month, (whenever paid forthright for a year).

10. Searchmetrics

Searchmetrics is an across-the-board tool that incorporates keyword examination, SEM and PPC, site review, backlink review, and SEO. They additionally offer market bits of knowledge and cloud joining. How can it contrast with Semrush? With such an expansive scope of capacities, this Semrush alternative tool is an unquestionable necessity for every single brilliant advertiser.

Top Features

  • Their Global SEO highlight furnishes you with authentic pursuit information covering five years, 130 spaces, and 30 nations.
  • Their Local SEO highlight allows you to monitor SEO patterns across 14 nations.
  • You can bridle the force of backlink investigation to upgrade your off-page execution.
  • Their profound site assessment reports assist you with uncovering the blemishes in your site engineering. Their Visibility Guard includes safeguards your high-changing over pages 24×7 from loss of traffic.
  • They give you undiluted examinations of PPC and natural exercises and shrewd ideas to streamline both.


You can demand a statement or demo from their site.

11. Search engine optimization SEO PowerSuite

The following Semrush alternative tool, SEO PowerSuite, consolidates convincing highlights, client care, web index similarity, and white-mark reports. Their free tool variant offers limitless site creeps and keyword look which is critical to consider while contrasting SEO PowerSuite versus Semrush.

Top Features

  • You get 19 unique keyword suggestion tools that framework traffic and bob pace of every keyword on your radar.
  • They weigh backlinks for 50+ elements to make significant reports and give shrewd third-party referencing suggestions.
  • A site review uncovers dead connections and missing HTML bits. You likewise get streamlining ideas to further develop page ordering and positioning.
  • Their serious investigation highlight assists you with breaking your rivals’ backlinks, keywords, and content procedures.


Aside from the free arrangement, you can gain admittance to the SEO PowerSuite Professional arrangement for $299 or the SEO PowerSuite Enterprise plan for $699.

12. CognitiveSEO

The last Semrush alternative tool in our setup is cognitiveSEO. How’s it think about versus Semrush? This power-pressed stage has all of the standard SEO tools in addition to add-on highlights like Google punishment anticipation proposals and social visibility tracker.

Top Features

  • Their thorough site investigation highlight dives into copy content, ordering imperfections, missing meta titles, and unfortunate route.
  • Their backlink research includes producing new information on power sites and plays out a connection review of your pages.
  • Their Link Navigator includes arranging nasty connections for you to survey and repudiate so you can try not to signal via web search tools.
  • Their Google Penguin Penalty Recovery tool features the central questions on your site and connections that can bring about punishments. You can set up cautions for inferior quality connections highlighting your profile.


Following a free 7-day preliminary, you can choose their Starter plan which costs $129.99/month, or their Business plan (custom Price accessible on demand). With all bundles, you get free onboarding and 24-hour online help.

FAQ  about Semrush Alternatives

Q1. What are a few decent alternatives from Semrush’s perspective?

A. Probably the best Semrush alternatives are:

  • Advance Web Ranking
  • Searchmetrics
  • Serpstat
  • Google Keyword Planner
  • Monitor Backlinks
  • KWFinder
  • Ahrefs
  • Raven Tools

Q2. What amount does Semrush cost and does it have any free plans?

A. Semrush doesn’t offer free plans. It is accessible in three paid plans – Pro ($99.95 month to month), Guru ($161.72 month to month), and Business ($374.95 month to month). These costs are material with yearly charging.

Q3. What are a few free alternatives from Semrush’s point of view?

A. One of the most outstanding free Semrush alternatives is Google Keyword Planner. Utilising the tool, you can track down keywords results, domains, or administrations. You can likewise involve the tool for ideation for your SEO crusades. You could get verifiable information, for example, normal month-to-month searches and lead contender examinations. Additionally, the tool gauges keyword execution based on anticipated clicks.

Q4. Which is better – Ahrefs or Semrush?

A. Ahrefs and Semrush are no hold barred with regard to profound information investigation. One region where Ahrefs beats Semrush is in the cost division. At $179 yearly, Ahrefs’ yearly membership is more reasonable than Semrush. Also, they furnish two months of free utilisation with every yearly membership. Ahrefs likewise scores over Semrush attributable to its successive item refreshes.

Q5. Which tool is utilized for keyword research?

A.  keyword research tools like Semrush and Ahrefs are utilized to find and look at keywords. They can likewise be utilized to get authentic information about old keywords, for example, a normal month-to-month look. These tools are perfect for contender examination and keyword correlation also.

Q6. How would you utilize Semrush successfully?

A. Semrush offers 40+ SEO tools and reports to plan and advance PPC, SEO, and SEM crusades. Semrush offers a moment keyword outline to assist you with equitably looking at the opposition and trouble level of numerous keywords. It can portion and arrange keywords as per domain and domain. Furthermore, it can gauge traffic that a  keyword is supposed to drive by utilizing its verifiable information, for example, a normal month-to-month look.

Q7. Which is the best tool to do an SEO review of your site?

A. Semrush is a vigorous tool for SEO reviews. Their Keyword Gap gadget can detect keywords amazing open doors on your pages. It can contrast your keyword profile with that of your rivals and recommend enhancements. Also, the gadget can recognize your main 5 most vulnerable and most grounded keywords – information that can be utilized to figure out a viable SEO methodology for your brand.

Q8. How would I track down Semrush contenders?

A. Rather than directing a Google look for Semrush alternatives, you can utilize this organized rundown of keyword research tools:

  • Advance Web Ranking
  • Searchmetrics
  • Serpstat
  • Google Keyword Planner
  • Monitor Backlinks
  • KWFinder
  • Ahrefs
  • Raven Tools

Q9. Which is simpler to utilize – Semrush or Moz?

A. Both Semrush and Moz are easy-to-understand keyword research tools, with extensive learning assets to help new clients. If keyword research and characterization are your principal targets, Moz beats Semrush overwhelmingly.

Their keyword research tool, “Explorer” assists you with assembling keyword records, arranged via search volume and trouble score. After your keyword research, you can focus on keywords as per your substance methodology. Contrasted with Semrush, Moz’s UI is more instinctive and cleaned up, which might be helpful for SEO fledglings.

Q10. Which SEO tool is best for finding backlinks to sites?

A. Concerning SEO tools, Ahrefs is one of the most well-known backlink checkers out there. As indicated by their site, they have the second-most remarkable web crawler after Google. Ahrefs’ crawler checks almost 6 billion pages day to day, and that implies this SEO tool gloats a thorough backlink data set.

A strong SEO tool, Ahrefs can follow the development and decline of your backlink profile and investigate the profiles of planned target locales. Additionally, this SEO tool offers backlink anchor text investigation to assist you with spotting wrong anchor texts and monitoring your rivals’ backlink texts.

That is a Wrap

Web optimization, site, and connection reviews can be major advantages for your business.


They assist you with uncovering why your pages rank low or don’t command experts in the business.

Then what?

By resolving the crimps, you can rank better and get greater visibility. This can emphatically affect your site traffic and transformation rates.

The Semrush alternatives and SEO tools referenced in this bullet point article can assist you with meeting your SEO targets. Their unassuming costs and excellent elements make these tools an extraordinary deal.

Over to you…

You ought to waitlist a couple of tools and register for their free preliminaries. After the preliminaries, you can put resources into the SEO tools that best match your assumptions and SEO system.

Do you are aware of some other SEO tools that could be a decent expansion to this post? Kindly offer them to us in the remarks beneath.

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