Brave Browser , With the increasing number of privacy scandals, leaks of information, and other creepy “features” implemented by websites, the average customer is increasingly worried about the data collected from them and what the companies decide to do with it. In these times 1984-esque times we live in, Brave offers a browsing experience without ads, trackers, and fingerprinting.
What is the Brave browser?
Brave may be a more-or-less customary browser that lets users navigate to websites, run web apps and display or play online content. Like other browsers, it is free to download and use, remembers site authentication information and can block online ads from appearing on sites.
What makes Brave Browser different from other browsers?
What sets Brave apart is its aggressive anti-ad angle. The browser was built to strip online ads from websites and its maker’s business model relies not only on ad blocking, but on replacing the scratched-out ads with advertisements from its own network.
It’s as if a new TV network announced it would use technology to remove ads from other networks’ programs, then rebroadcast those programs with ads of its own devising, ads that it sold.
Brave additionally eliminates all ad trackers, the often-tiny page components advertisers and site publishers deploy to identify users so that they know what other sites those users visit or have visited. Trackers are used by ad networks to show products similar to ones purchased, or just considered, leading to the meme of persistently seeing the same ad no matter where one navigates.
=> Brave’s speed
Brave is a lean machine. In our informal tests, we found it put less of a strain on system resource than that of even lean browsers like Firefox Quantum — like less than half of the memory in some cases and about 70 percent of CPU cycles when performing the same tasks than other browsers.
Naturally, a light touch on system resource tends to speed up a browser, especially on computers where memory may be tight or the CPU a little older and slower.
How fast is Brave? In our informal tests it comes up just a smidgen slower than Firefox Quantum — one of the fastest browsers out there. And it outperforms most others. And it is light on system resource use, what probably helps give Brave its speedy demeanor.
It is also helped by its ability to block advertisements and tracking cookies. The amount of data it doesn’t have to load (or send) with tracker-heavy web pages means that pages load quicker, creating a speedy browsing experience.
Brave browser ad-blocking and business model
Brave’s big pitch to users is that it blocks ads and trackers cold. But the corporate acknowledges that obstruction ads starves websites and content creators. So Brave has come with an interesting approach to making money.
You can register for his or her Brave Rewards program, where you earn BAT tokens for viewing ads that Brave has inserted instead of the ads the websites are naturally displaying.
When you sign up for Brave Rewards you have the option of giving a portion of the ad revenue from the ads Brave is showing you to the websites you enjoy the most. You also earn tokens for yourself which you can then use to “tip” websites of your choice.
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No doubt it’s a bit of a convoluted system, and it’s caused a fair deal of debate in the world of advertising and browsers. After all, denudation all of the ads solely to use Brave network ads looks to defeat the aim of ad blocking within the 1st place.
The key aspect of this is that if you don’t sign up for Brave Rewards, then you don’t have worry about this system, and you can still surf the web without any tracking or ads showing up on the pages you surf to.
Brave behaves and performs exactly like you would expect from a browser in 2018. Granted, I do all of my tests in a Samsung Galaxy S8, but I also have a Galaxy J5 2017 at hand and it performed wonderfully there as well. Launching the app is within the normal range of apps in both devices.
Sites load quick, scrolling is sleek, and content hardly suffers from any of the inherent protections. It even adopts the navigation bar coloring feature, in which it automatically changes colors based on the site you are browsing.
There is no problem watching YouTube videos or streaming content. Because of the numerous shields that Brave has implemented, sites, in theory, should be even faster to load than other alternatives like Chrome and Firefox.
=> The Brave interface
Brave offers a clean and crisp interface that is fairly intuitive to use, with all of elements you’ve come to expect in a browser. Brave’s individual tabs sport icons for quick identification, and hovering the cursor over a tab gives details on the page in that tab without having click on the tab and activate it.
=> Overview <=
After accepting the Terms of Service and Privacy Notice, Brave takes you right into the action and shows you the homescreen. If you feel like the interface looks similar to Google Chrome, it is because Brave is also based on the open-source Chromium project.
Brave tries to combine the simplicity, power, and speed from Chromium with security features such as an ad-blocker, tracking protection, enhanced security, and optimizations for consuming less data and battery life.
On the top bar, there is a home icon that (unsurprisingly) takes you to the home page. The address bar works exactly like in Chrome, acting also as a search bar.
There’s also a button that lets you see your open tabs, taking you to a screen that resembles what you get when you tap on the Recents button on the navigation bar on your Android device (if you manufacturer hasn’t tampered with it).