Free Email Marketing Softwares For Small Businesses in 2023

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Email Marketing Softwares For Small Businesses
Email Marketing Softwares For Small Businesses

With the growth of collaboration tools like Slack, email remains a well-liked technique of communication for businesses. From newsletters, and confirmation emails to email receipts it’s still continually smart to own regular email marketing services. There’s a myriad of email marketing code choices out there, most providing scalable Email Marketing Softwares For Small Businesses.

Obviously, with free software, you’ll be limited to exactly how many emails you can send out and how many campaigns you have on the go at one time. However, we’ll try to find you the best deal.

Why Email Marketing Is Important

Email marketing is an important part of our lives as professionals, individuals, and, yes, consumers too. Think about it, how numerous people do you know without a dispatch address? There’s a good chance that you can count these people on one hand.

According to Radicati Group, more than half of the world’s population uses email as of 2019.

And this number is hoped to increase to further than4.3 billion by 2023.

Data from Pew Research also shows that 92 of grown-ups in the United States use email marketing.

And, 61 of these email users are checking and sending emails on an average day.

This presents a great occasion for businesses of all sizes to reach their target request, no matter what their following looks like.

By adding email marketing to their list of digital marketing strategies, businesses can ameliorate their reach and visibility.

Therefore, allowing them to engage and convert additional leads constantly.

Not only does email marketing allow you to take advantage of the prospect of reaching a large group of people …

… but this medium can also offer benefits that other digital marketing tactics can’t give.

Email marketing allows you to epitomize your messaging and knitter dispatches grounded on client conduct.

You can also member your cult to ensure that the right leads are getting the most poignant information at the most effective times.

( But further about that latterly.)

Maybe one of the top reasons why email marketing is so important is that your challengers are using it.

In fact, Marketing Land reports that of the 1.45 million emails transferred per month,1.38 million of these emails are transferred byU.S. companies.

And then’s another intriguing figure, 85 of Gen Z say that they prefer to use email over other modes of communication.

And this chance will surely grow once they start having jobs.

This means that if you want to remain competitive in the digital business, you need to start using dispatch marketing to reach your followership.

Email Marketing Softwares For Small Businesses

Here is the best email marketing services provider for startups and small businesses.

Campaign Monitor

Campaign Monitor prides itself in providing powerful, customized email marketing tools that are easy and simple to use.

Their drag-and-drop email editor is intuitive, and also the enclosed analytics create it simple to optimize your email strategy and build targeted segments of your customers.

Personalization is key for campaign monitor. They use the information to extend customized content and inform your list segmentation to spice up your engagement. They also have a visual marketing automation tool so you can create unique customer journeys at scale.

On prime of being a good email tool, Campaign monitor has an in-depth library of resources, helping you become a pro at email marketing.

Constant Contact

Constant Contact was based in 1995, making them one of the oldest email marketing companies. They’re conjointly one of the biggest, with over 200 million emails being sent from their platform per day.

Except for their email templates (which aren’t the most inspiring), everything about Constant Contact is generally quite good. The product is not as innovative or well-maintained as Active Campaign, but if you just need a basic email marketing tool, it’s a good option.

Unlike different email promoting tools, there are no bells or whistles with Constant Contact. You’re probably not going to be blown away by any of their features, but equally, there’s nothing too underwhelming either.


SendInBlue is a powerful email marketing solution for those on an occasional budget since it comes with a free setup (which is sadly slightly limited).

SendInBlue is another young email marketing platform. They were originally built to send transaction-based emails, but now they’ve combined the power of both email and SMS campaigns into one unique platform.

Overall, it’s very easy to use and has a generous free plan, since the plans are based on the number of emails sent and not the number of contacts. Included are typical options like list management, campaign coverage, and email layout optimization.

You’ll find a variety of third-party integrations too.

However, if you want to get access to the most advanced features, then you’ll need to upgrade to one of the most advanced plans.


Drip is a powerful email marketing platform for eCommerce, bloggers, and digital marketers. They offer a large range of tools to create promoting automation and personalization simple.

They offer seamless integration for all standard website builders as well as WordPress and Woo-commerce. This allows you to simply add registration forms to your website and capture additional leads.

What sets Drip except for competitors like Campaign Monitor is their intelligent promoting automation tools, smarter email segmenting, list groups, and a visual workflow builder. These features allow you to reach targeted customers in your email list to get more sales.

Support options at Drip include live chat support, webinars, automation training, detailed courses, free guides, and excellent documentation.

Even though it’s a bit pricey, we believe Drip is the best email marketing software for eCommerce websites and business owners who want more advanced features.

Drip offers a free account for up to a hundred subscribers. After that their plans start from $49 / month which incorporates all their options.

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Omnisend provides an all-in-one marketing tool that includes email marketing for newsletters, email blasts, and more.

The service also allows you to build custom automation workflows for yourself, or you can use one of the popular templates.

Its features also include website tracking, A/B testing, audience engagement, and other automated features that are useful for growing businesses.

The free plan includes 15,000 emails a month and 2,000 emails per day.


HubSpot’s free email tool is easy to use, has an extremely high deliverability rate, and has all the bells and whistles you’d expect to see within an ESP.

When creating an email, you can pick from one of many drag-and-drop email templates, or you can craft a custom template tailored to your brand. Once you’ve your model, incorporating content is easy and intuitive.

You can also personalize your emails for different recipients based on device type, country, or list inclusion — or use a simple personalization token to ensure that each email includes content that is specific to each recipient.

Plus, within HubSpot, you can preview an email as a specific recipient, on a specific device type, or within a specific email provider — ensuring your email looks exactly how you want it to regardless of how your customer needs to view it.

When it is time to send, using the smart send feature will ensure that recipients receive your email at an appropriate time. Additionally, you can run A/B tests to compare different versions of an email to understand which one resonates the most with your audience.

You also won’t have to worry about deliverability — HubSpot maintains a 99% deliverability rate across the network for all marketing email sends.

Outside of the email marketing functionality, HubSpot offers a wide range of reports on your email’s performance, letting you judge what is resonating with your audience and optimize your strategy accordingly.

You can report on something as broad as your overall email performance in Q1, or you can get granular and see how one particular lead is interacting with your emails.

In addition, HubSpot’s automation platform makes it easy to scale your email marketing strategy, which will help you quickly turn leads into loyal customers.

Email Marketing Softwares For Small Businesses
Email Marketing Softwares For Small Businesses


SendX is a relatively new contender in the email marketing space, but this hasn’t stopped them from scooping up numerous awards from G2Crowd & Capterra.

SendX prides itself on being a simple email marketing solution aimed at non-marketers. One of their most unique features is “Opti-Send technology” which automatically resends campaigns to contacts who didn’t open the first email, boosting open rates.

This has been considered a best practice in the email marketing space for many years, yet is surprisingly manual to set up in most email marketing tools.

Out of all of the email marketing tools in this article, SendX is the second most affordable at three different price points (explained in more detail below), though their lowest-priced plan starts at $29.99/month which we felt is relatively expensive as a starting price (ActiveCampaign, by comparison, starts at $9/month).

A final footnote is that SendX accepts cryptocurrency and blockchain companies (many popular email marketing tools block them due to spam concerns).


MailChimp is one of the most popular mailing services offering a range of packages with no contract or credit card needed to sign up.

With MailChimp’s ‘free forever plan, users will be able to send emails to up to 2,000 subscribers and up to 12,000 emails per month.

Additionally, its users will receive data insight reports, customizable built-in ‘sign-up forms, and a large choice of email templates with a drag-and-drop email editor.

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Benchmark might not be the most powerful email marketing tool out there, however, it’s incredibly simple to use. They were also ranked #1 for customer support by PC Magazine in 2015. In our customer support test, Benchmark was the third-fastest company to respond to a support ticket.

Benchmark is the kind of tool I’d suggest to my mum if she were looking for an email marketing tool to communicate with her daycare clients. It’s easy to use, has great support, and it just does the basics quite well.

Their drag-and-drop email builder, while fairly standard these days, is beautifully simple and makes building email campaigns a breeze.

If you’re just after something simple that enables you to send out mass emails, Benchmark might be a good fit.


GetResponse is over a web marketing platform for email marketing. It comes with additions like landing page creator and webinar answer.

GetResponse has a user base of over 350,000 and acts as an all-in-one marketing platform.

It’s equipped with some unique features like the ability to create landing pages and webinars. Taken on their own it’s not super helpful, but combining them with email marketing can help you grow your email list like crazy.

To create your emails you’ll be using an intuitive drag-and-drop builder.

It also has all the advanced options you’ve come back to expect like, list segmentation, A/B testing, autoresponders, and software integrations. There’s even a cool feature called Perfect Timing, which will help to predict the perfect time of day to send out emails to increase open rates.

If you’re having trouble using the service there’s a library of in-depth guides for you to peruse. Or, you can get in touch with support via email, live chat, and phone.


ConvertKit is a strong email marketing platform for skilled bloggers, authors, and marketers. It is very simple to use and improbably powerful.

ConvertKit allows you to simply provide content upgrades and incentives with email signup forms. It conjointly comes with simple-to-manage auto-responders permitting you to send drip emails.

With ConvertKit, you can easily segment subscribers into those who are interested and those who have already purchased. This helps you increase conversions with automated emails that feel more personal. In marketing terms, this is called targeted email marketing.

ConvertKit offers email-based support and has intensive content with nice learning material.

A lot of ConvertKit options are specifically designed for creators and skilled bloggers that’s why we tend to rate them the most effective email marketing service for skilled bloggers.

ConvertKit offers a 14-day free trial, and their pricing starts from $29/month. They also offer a 30-day refund policy.


iContact has been providing one of the best email marketing services available since 2003.

In the time since then, they’ve built out an easy-to-use email marketing tool that helps you and your team see results fast. While they have all the simple editing and automation features of other tools in this list, it’s their support and customer services team that sets iContact apart.

Customers are paired with a strategic adviser, who helps you get your email marketing strategy right and find success with their tool.

They even have Social+ selling consultants which will facilitate boosting your entire online presence through inventive social posts that drive traffic to your website.


Founded in 2013, Sendlane is a toddler in email marketing services provider terms, which has its pros and cons.

Sendlane has built some unique and interesting features, like machine-learning open predictability to optimize your email send times, and advanced segmentation.

On the downside, Sendlane had the worst Zapier integration among all of the email marketing tools in this article, and there was almost no documentation available on their website about security besides two sentences in their terms of service.

As you might expect for a relatively new company, Sendlane is not quite as well-developed as its older cousins, and so they’ve focused on developing a more competitive set of features. Perhaps to compensate for this, they do have exceptionally good customer support!


AWeber is one of the oldest and preferred email marketing service suppliers in the world. They offer a wide range of tools for little and medium-sized businesses to manage their email marketing.

Getting started with AWeber is easy. It connects seamlessly to most platforms including WordPress. For detailed instructions, see our ultimate guide on how to connect AWeber to WordPress.

You get access to able to use email templates, list management, autoresponders, and email tracking with detailed insights.

Support options include live chat, phone support, email support, live webinars, and a vast library of how-tos and tutorials.

AWeber offers a 30-day free trial. After that, their pricing starts from $19/month. You can also signup for quarterly or annual plans to save even more.

Final Words about Email Marketing Softwares For Small Businesses

Most email marketing services provide all the necessities required to craft a basic email account, but your options start to narrow down when you want better customization and deeper data analysis. As a marketer, you might want to consider combining your email marketing tool with a CRM, which will give you all the capability to power your entire customer experience.

Ultimately, for you, the simplest email marketing services depend on your team’s purpose and specific business wants.

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