Google has become the dominant search engine on internet . It would be hard to imagine an online without Google. For that matter, it might now be hard to imagine a world without Google marketing tools.As frightening as which will seem to several people, it’s none the
For worst, Google has permeated into almost every aspect of our everyday life. Being Googled is now a common expression and an act applied by many users round the world every day .
New Google products and services are approaching stream at a daunting
pace, further increasing Google’s impact on our lives.
Despite this dominating presence, many of us still do not realize Google offers some great simple free marketing tools for marketers and webmasters. Marketing tools which can prove extremely valuable
to any webmaster or marketer trying to market their sites or products online. Useful tools that will make your promotions easier and much more profitable.
Don’t ignore by the ‘free’ label, these marketing tools
might be free but there are also valuable. One even wonders why Google would be giving freely these tools and services for free? It probably makes good business sense in the long run, by providing these simple free marketing tools Google is fostering a
lot of company good-will and build up the Google brand
name in the process. Good PR is good business.
Every marketer and webmaster should be getting benefits of Google’s good-will and snapping up these professionally run services and marketing tools. Here’s a quick run-down of the some most useful free Google Internet marketing tools.
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Free Google Marketing Tools
=> Google Analytics
Perhaps the premier marketing tool offered by Google.
It will prove helpful to both the marketer and therefore the webmaster. Google Analytics gives you a daily snapshot of your site. Google Analytics analyzes your website traffic, where it comes from and what it does
once it enters your site. You can monitor up to three sites for free.
Google Analytics is extremely valuable in analyzing your marketing funnel, it tracks all the steps leading up to your sales or checkout page. Vital information for raising your conversion rate and ROI.
You may be placed on a waiting list for this highly in
demand service from Google.
=> Google Toolbar – Enterprise Version
Try the full new enterprise version of the Google Toolbar for your website or business. Integrates countless features with all your employees or corporate
network. These could include a common customer
database, company calendar, financial news…
Remember Google also ranks every page it indexes on
a scale of 0-10. While it is important to know the Page Rank of your own pages, it’s even more important to understand the PR of your competitor’s pages. You can use the toolbar to get the PR of each page you’re visiting. Extremely helpful information for webmasters and marketers to know when
forming online linking or business arrangements.
=> Google Groups
Every marketer knows the important of having a large
contact list of individuals with the same interest. Social
networking will play an ever increasing role in your
success on the web. Just look at the growing popularity
of sites like MySpace and LiveJournal. Google groups is another type of social and business networking that every marketer should be aware of and
=> Google AdSense
One simple thanks to monetize your website is to
use Google Adsense. Just place the AdSense code
on your site and receive a check from Google each
month. For webmasters who are not really into
online marketing (does such creatures exist?) AdSense
can be a painless way to earn extra income from
For professional marketers using the AdSense system can supply an incredible amount of promoting information on the keywords in their particular niche. It keeps the marketer informed on what keywords are being bid on and how much advertisers are willing to pay.
AdSense also has an excellent real-time tracking
system you can use to keep track of all your
important web pages.
=> Google Writely
A recent update to Google’s stable of free products.
Google Writely may be a full featured online writing editor with
spellcheck and great collaborating features. It also
lets you publish your content on to your blogs.
One feature that may be of interest to marketers, it lets
your save files within the popular download format of PDF.
Lets face it, until video takes over the web in four
or five years time — the written word is still king on the
net. it’s the medium that markets, promotes and sells
your content or products. Writely will help you write better.
=> Google Trends
This Google Trend program will allow you to search popular trends, important for marketers searching for the latest hot product to promote. You can also break down these trends by different regions.
=> Google Froogle
Froogle is Google’s price directory! It simply lists all
the cheapest prices for different products on the web.
For marketers and webmasters who are promoting products, it should be studied and analyzed. Optimizing your site’s content for Froogle may convince be very beneficial.
Follow Froogle or Google directions exactly on the way to list or display products on your site. Froogle will
spider your websiesite and display your prices and products to thousands of targeted customers. That, as they say, is priceless.
=> Google Checkout
Not exactly free except for those marketers who use AdWords— for every $1 spent on AdWords you can process $10 for free. You can also place the handcart logo on your AdWords ad and benefit of the prestige and trust the Google brand name has built up.
Over time marketers may find this tool to be very
effective and valuable.
=> Google Blogger
Blogging has become vitally important to the health and
functioning of your web site. No site should be without
at least one blog and RSS feed. Creating a blog (online journal) on the subject of your site or product will usher in extra traffic and targeted customers. Blogger is a simple free blogging service that even allows you to publish or post your blog files to your own web site server. Keep in mind, each blog
has that all important Google Blog Search bar.
=> Google Sitemaps
Webmasters can use Google Sitemaps to almost instantly place newly created web pages on their websites into the Google Search Index. This is an XML file that’s uploaded to Google as new pages are added on your site. Needless to say this can be a valuable service for any webmaster or marketer who wants to induce their information on the web quickly.
=> Google Alerts
When someone or another site lists your site
or mentions your name be notified. Great way to keep track of all your online activities. Great way to monitor all your online business interests and products. Use Google Alerts
Please take note that signing up for a Google account will usually assist you in obtaining most of those free services or programs. Some of these programs may have to be applied for individually. But be assured, of these free Google marketing tools are well worth your time and effort. They will make your marketing easier and that they will help any webmaster or marketer
run their online business more efficiently.