20+ Best Free Marketing Automation Tools For Business

Nearly everyone is familiar with the time “Automation” which automates the repetitive project and thereby saves time and effort to a superb volume.

we’ve additionally heard about “marketing”, which is a business or movement of promoting and selling merchandise, and offerings. How about the concept, if these phrases come together and form “marketing Automation”?

Marketing Automation refers to the software platform which automates the Marketing moves or methods.

There are several repetitive responsibilities in the Marketing subject such as Emails, marketing campaign management, internet site analysis, social media marketing, and so on and those responsibilities otherwise could have been accomplished manually. however because of Marketing Automation, those duties have emerged as much less complicated, and that in flip helps to develop the enterprise.

Marketing automation is a component of client relationship management (CRM). there are various marketing automation gear and systems which can be available in the market to automate these obligations.

this text will provide you with a complete overview of the top excellent marketing Automation tools which can be available within the marketplace in conjunction with their key features and download hyperlink to your clean know-how.

Best Marketing Automation Software

Permit’s take an in-depth study of the pinnacle Marketing and Marketing Automation Tools.

#1) HubSpot

HubSpot is a software business enterprise for Inbound marketing and income. Its miles launched in 2006 and is founded in Massachusetts, USA. The employer had sales of $271 million in 2016 with 34,000 customers across 90 countries and 3,400 organization companions.

Hubspot is particularly designed to think about small and medium-sized groups.

HubSpot provides Marketing tools for web analytics, landing web page, social media marketing, SEO, content material control, and so forth. it’s far an Inbound marketing software that facilitates to launch of Marketing campaigns in a quick time but in a powerful way.

Key Features:

Without difficulty editing content material and modifying a design.
The formatting of content is easy and publishes the content material on the website.
HubSpot has integration features for SugarCRM, Netsuite, Salesforce, and many others.
Creates an Email template, and automates the situation line and content material for each recipient.
based on the key phrases, HubSpot optimizes the blog submission and the landing web page.
The product has a beginning price of $two hundred consistent with the month and an unfastened trial model is likewise to be had.
Support is to be had online and 24 X 7.

#2) ActiveCampaign

ActiveCampaign presents customers with all of the tools they need to make their Marketing less difficult. it will take you less than a minute to create automation workflows with the software program, thanks to its drag-and-drop automation builder.

once set, ActiveCampaign automates all crucial factors of Marketing from lead nurturing to FB advertisements control and a lot more.

Features:

Track prospect pastime with tags, analytics, overall performance reporting, and custom fields in a bid to locate and focus Marketing efforts on highly engaged prospects only.
Allows you draw important information from every unmarried online and offline digital channels like live chats, text messages, landing pages, and many others. to automate Marketing and marketing tasks.
Routinely segment your contacts to without problems ship focused campaigns that the contacts may also locate enticing.
Get a hen’s eye view of your customer’s entire lifecycle in a single view.
ActiveCampaign can combine seamlessly with over 850 Marketing apps that you can already be using in your enterprise.

#3) Constant Contact

Powerful but easy, is a good manner to describe what consistent contact brings to the desk about Marketing automation. This marketing automation software offers you all of the equipment you want to nurture leads and create buzz around your logo and allows you to accomplish your Marketing and marketing dreams in the easiest way viable.

From creating drip campaigns to sending transactional emails, consistent touch automates all of those crucial duties for a hassle-unfastened streamlined marketing revel.

Features:

Lead era
Create Drip Campaigns
computerized Email Marketing
contact Segmentation
Integrates with several effective programs

#4) Act!

With Act!, you get a characteristic-wealthy Marketing and marketing automation tool that may automate released campaigns right from their inception to the eventual cease. thanks to its massive template library, the software is ideal for creating and launching effective, personalized Email Marketing campaigns.

The tool is likewise phenomenal in terms of building nurturing campaigns that yield tremendous consequences. All you have to do is in reality pick your nurture trigger and follow-up contact factors, Act! will do the rest. The software program is likewise perfect for capturing, dealing with, and scoring leads.

Features:

One hundred seventy+ Responsive templates
Lead management and Scoring
Email tracking
Measurable metrics
Visible Workflow dressmaker

#5) EngageBay

EngageBay is a complete all-in-one Marketing, sales, and service automation solution with loose CRM. The fine component, however, is that you could prefer to pay for and use the entire suite or simply buy the pieces you want.

The EngageBay marketing platform has an extremely powerful set of tools. if you’re used to operating with several gears and creating a patchwork cover model of your consumer adventure, this can make it easier for you.

With Marketing Bay, you’ll get a cease-to-give-up view of your consumer journey, permitting you to seize and examine deep insights into your target audience.

Key Features:

Social Media Marketing – you may manipulate and agenda all your social media content material from the EngageBay platform.
Conversion – Create touchdown pages and bureaucracy (in-line and popups) to seize leads with a wealthy builder
Email – you may ship engaging emails in your database with superbly designed templates or fully-custom designed patterns.
Multi-Channel Marketing and marketing – you may create and automate website messages, SMS, and push notifications all in some clicks.
You can automate different recurring manual duties, consisting of information syncing, tagging contacts, or updating lead ratings.
You could get commenced with marketing Bay free of charge up to at least one,000 contacts, then it starts at USD$7.seventy-nine in keeping with the month.
15 days of loose trial for all premium plans are available.
24/7 customer service with live chat.

#6) Sendinblue

Sendinblue is an all-in-one platform for virtual Marketing and marketing. It has Marketing automation functionalities. It has gear for Email Marketing, SMS Marketing, Chat, CRM, Transactional Emails, and so on. It uses a system gaining knowledge to optimize the time for sending emails. this selection will assist you to ship the email at the proper time.

Features:

Email Marketing offers the functionalities to lay out your message, personalize the Email messages, an institution the contacts, and many others.
It has features to layout touchdown pages to help you to design devoted pages for the campaigns.
Sendinblue will let you combine the custom signup paperwork to develop your touch list.
Sendinblue gives many greater functions like facebook commercials, Retargeting, Segmentation, Transactional Email, CRM, SMS Marketing, and so forth.

#7) monday.com

monday.com marketing assignment control software program will let you create your workflows. It also affords templates that can be used for a few use cases. It contains abilities of content material planning, content material calendar, weblog making plans, and so on.

you may prepare the content property via its editorial calendar. these content material belongings can be prepared by way of channel, type, precedence, and put up date. Designers and editors may be assigned effortlessly and you can get insights on who is doing what and while thru monday.com

Features:

You could invite clients as guests to view the progress and subsequently, they can proportion their comments.
Through innovative requests, you will be able to without difficulty percentage belongings as well as get hold of comments. monday.com gives customizable innovative request bureaucracy that helps you with the easy sharing of assets and receiving comments.
It presents the Editorial Calendar features that will help you with planning the content material earlier.
Its occasion management Features may be used to manipulate small as well as big events.

#8) Aweber

Email Marketing and marketing is a critical part of digital marketing and Aweber simplifies it for your commercial enterprise by assisting your streamline and automating it. You get a quite intuitive email builder that makes designing emails very simple. upload to that, you’ve got tons of automation tools that intend to make your launched Email marketing campaigns greater green and lucrative.

You create custom Email campaigns once and schedule to get the job accomplished on auto-pilot. in case you don’t need to waste time constructing an Email campaign, you may simply seize a pre-built campaign, do some minor tweaks to it and use it in your Email Marketing campaign.

The comprehensive reporting and analytics similarly make Aweber one of the first-rate email Marketing automation tools.

Features:

Intuitive and comprehensive Email builder
6000 loose inventory photos and lots of pre-made Email templates to pick from
design visually stunning landing pages
A/B trying out to improve your campaign’s deliverability charge
send targeted messages with clean email segmentation

#9) Keap

Keap is an email marketing automation software private organization for small and medium companies’ desires which was released in 2001 and has its headquarters in Arizona, the USA. presently, it has around 650 personnel and its revenue is $eighty million.

Keap is especially centered on the boom of small businesses and the use of generation and automated Marketing platforms. It automates most of the repetitive responsibilities along with compliance with up, billing, touch management, and many others.

Key features:

The custom-designed campaign enables SMBs to the plot.
Deeper website monitoring like patron first visit, purchase facts, no. of online customers, common time spent on a page according to the consumer, and so forth.
Keap’s Marketing and marketing answer combine CRM, e-trade, Marketing automation, and so forth.
Over 29 billion emails are brought, 396 million contacts are managed, over 450K various campaigns are jogging, and $three.four billion bills are processed.
125,000 customers and over 36,000 clients throughout the globe.
The initial plan starts at $199 (crucial plan) in line with the month which includes 2,500 contacts and 12,500 emails.
Online and 24/7 live help is available.

#10) Ontraport

Ontraport turned into launched in 2006 with its headquarters in California, united states of America. It has sales of over $10 million and greater than one hundred employees.

The Ontraport solution assists small groups and entrepreneurs with the assistance of a friendly automatic commercial enterprise software program. It gives diverse services like Email and SMS Marketing, content management, CRM, billing and online payments, etc.

Key Functions:

Automates Marketing and marketing efforts and combines offline campaigns with a web marketing campaign to get a fully included marketing campaign.
Campaign builder includes Email, SMS, landing web page, virtual advertisements, and so forth
Sends a vast automatic Email and text using a tool with the best person’s interest.
Included with CRM, e-trade, and marketing automation device.
constructed an e-trade page using Ontraport’s e-commerce abilities.
The visible marketing campaign performance reporting device suggests the web and offline consequences of Marketing efforts.
Creates a customized customer adventure and deeply tracks consumer behavior.
5,000 clients and 6, three hundred customers across the globe.
It gives three plans and the preliminary plan starts at $79 per month.
Online help is to be had.

#11) Marketo

Marketo Inc. is a Marketing software organization that makes Marketing automation software for corporations. It changed into released in 2006 with its headquarters in California, united states of America. Marketo has workplaces across the globe specifically in Sydney, Dublin, Tel-Aviv, and many others.

Marketo products are used for small to medium-sized agencies and huge corporations. It has higher customer support and the products are evolving on an everyday foundation.

Key Features:

Marketo gives a web-based Email Marketing platform.
It includes Features like Email Marketing, touchdown pages, nurturing, net analytics, social media, and so on.
Automates Marketing campaigns and engages the consumer in a customized way.
Marketo allows identifying the patron and their commercial enterprise to assist in boom their sales.
Global around 3,300 customers and over 43,000 users.
Marketo plan fees are around $895 in line with the month.
Online 24/7 support.

#12) LeadSquared

LeadSquared became released in 2012 with sales of $3 million in 2016.

It provides a solution in areas that include real property, education, tour, health, monetary offerings, and many others. It has clients like Flipkart, Time seasoned, NIIT, Randstad, and many others. LeadSquared presents services in around 20 countries.

LeadSquare focuses on providers inside the B2C model i.e. enterprise purchaser service, in this model services or products, are without delay sold to the purchaser.

Key Functions:

Using the LeadSquared answer, income develops by using 50%.
It is a pleasant lead management device that captures leads from numerous assets like Email, campaigns, phone calls, and so forth.
It helps to prioritize leads and duties.
LeadSquared functions are to be had via the website as well as through mobile apps.
It sends automated income notifications to the salesperson.
Various email templates are available to support extraordinary forms of devices.
Greater than 15,000 customers and 650 customers.
The preliminary plan starts at $25 per month and a free trial for 30 days is to be had.

#13) Campaigner

Campaigner is a robust email Marketing answer for all sizes of corporations like small, medium, and big organizations.

external information may be included with Campaigner, it filters out the purchaser addresses and sends the ideal one-to-one Email verbal exchange. Email messaging integrates with social media sites like FB, and Twitter to boom email campaign success.

The campaigner tracks the person’s activities, purchases, or buying statistics, and primarily based on this powerful Email marketing campaign it sends to the user.

Key Functions:

It creates customized emails and sends them to subscribers.
Campaigner generates revenue from its Email marketing campaign.
It has over 900+ Email templates.
it’s far dependable and is available online, consequently, it could be accessed from everywhere.
precise reporting indicates how a user interacts with the marketing campaign.
Campaigner includes automated Marketing.
The campaigner’s preliminary plan starts at $19.95 in step per month.
A 30-day free trial is available.
24/7 customer support with stay chat.

#14) Act-On

Act-On software is a product advanced for Marketing and marketing automation with the support of Act-On which was launched in 2008 with its headquarters in Portland, Oregon.

Act-On is a complete automatic marketing platform for small and medium-sized businesses and is developing because of the quickest cloud-primarily based Marketing automation corporation.

The goods via Act-On are Email Marketing and marketing, social media control, touchdown pages, CRM integration lead management, internet site vacationer tracking, and many others.

Key Features:

Act-On Marketing and marketing automation platform is easy and easy to apply.
The solution facilitates picking out the capability of customers and allows for boom sales via accelerating customers thru the income funnel.
Custom reporting for a social media marketing campaign.
An automated Marketing platform enables you to get better returns and is required to spend much less money and effort.
Over five,000 customers and around 18,000 customers are served via Act-On across the globe.
The professional plan starts at $900 consistent per month with 3 marketing users, 50 sales users, and 30K API calls according to day.
Online help is to be had 24/7.

#15) Pardot

Pardot turned into released in 2006 and salesforce.com is its determined company with its headquarters in Atlanta, Georgia.

Pardot is well-known because of its superb services to its clients and builds a relationship with the client. Pardot product is straightforward to apply and its interface courses in building effective campaigns.

Pardot is a fine solution for small to midsize groups which might be seeking to streamline the efficiency of their Marketing and marketing and sales group. Pardot B2B Marketing Automation offers powerful and smarter Marketing and marketing software for marketers.

Key Functions:

Builds a dynamic and comprehensive Marketing campaign.
Measure and song campaigns with a customizable dashboard.
Pardot identifies gaps in campaigns and fixes them earlier than the campaign launch.
Build professional emails speedily and facilitates the creation of an Email marketing campaign.
Scheduled and automatic Email sending facility.
Pardot’s software program version is built on the force.com platform.
Pardot works nicely with Salesforce, SugarCRM, Netsuite, Microsoft Dynamic CRM, and many others.
It has 4,000 clients across the globe and round forty,000 users.
Partdot plan prices are $1 thousand/month/person and additionally, a free trial model is to be had.

#16) GetResponse

GetResponse is an email automation tool and marketing software employer launched in 1999, situated in Poland. It has workplaces across the globe including the U.S. Canada, Malaysia, India, and Russia. It makes a specialty of small and large agencies with simple and effective solutions.

GetResponse Email marketing comes up with an auto-responder and touchdown page. It uses its in-built e-trade talents to tune the customer’s internet site visits, purchase facts, etc. It creates events such as Clicked, bought, and Cart deserted the usage of patron behavior.

Key Features:

GetResponse Email platform is to be had in 21 distinct languages.
Automates the purchaser journey relying on their records and behavior.
Build and post numerous touchdown pages.
GetResponse presents a webinar Marketing answer.
Drag and drop Email editor.
Installation of a complex campaign with a drag-and-drop workflow builder.
A visible workflow allows getting the whole view of the marketing communique.
Contacts from numerous different tools and platforms may be without difficulty imported into the GetResponse platform.
350,000 clients throughout 182 countries.
Lowest plan charge with $25 per month with 2,500 contacts.

#17) IBM Marketing and Marketing Cloud

IBM Watson Campaign Automation is a virtual Marketing and marketing platform that makes use of patron conduct facts from different resources and creates a campaign.

It gives you a marketing campaign for Email, SMS, cellular, social media, institution messaging, and many others. It helps marketing campaign reporting to recognize purchaser behavior and improve Marketing and marketing selections.

It has over 2,500 clients and 75,000 customers throughout the globe. It has a preliminary plan with a beginning charge of $1,500 in steps per month. This platform gives online help to its customers and is available 24/7.

#18) Eloqua

Eloqua was launched in 1999 with its headquarters in London, UK. it is an Oracle Marketing cloud platform for handling income and Marketing leads. It can provide campaigns throughout numerous channels including emails, mobile, video, web, and display searches.

The “WeChat” app developed with the support of Oracle Eloqua allows finding new clients and the facts in the “WeChat” app helps to understand the activities of the customers.

Oracle Eloqua has over 7,000 customers and 70,000 customers across the globe. It has a simple plan which starts at $2,000 consistent with a month with 10K contacts. Oracle’s network of 500 partners enables empowering marketing automation for scalability and extension.

#19) SharpSpring

SharpSpring is a simple, cheap, and yet effective marketing automation software.

SharpSpring is a cloud-based Marketing device that offers numerous offerings along with CRM, Mobile Marketing, Social Marketing and marketing, and many others. SharpSpring tracks the consumer and gives an extensive variety of statistics approximately the client. based totally on customer conduct and records, SharpSpring builds policies to ship various varieties of Marketing and marketing emails.

SharpSpring has over 6,000 customers and around 30,000 users throughout the globe. SharpSpring gives advanced functions and functionalities which are high-priced in CRM and different Marketing tools.

#20) Netsuite

Netsuite’s Marketing and marketing automation software program automates various procedures, flows, and tasks of the Marketing branch. It additionally enables the creation of more than one campaign and aligns with the income team.

Netsuite streamlines the execution of more than one marketing campaign which consists of email, social media, event control, etc. It helps to create landing pages with the usage of a drag-and-drop interface. It also helps to create numerous reusable paperwork and templates with look and feels.

It will increase the revenue with a focused mass Email marketing campaign and Email personalization marketing.

#21) Oribi

Oribi can provide top-notch optimization steerage via its powerful Marketing analytics functions. It provides actionable insights and beautiful reviews. It has a facility for scheduling the inspections to percentage them routinely. It offers multiple plans for business websites, eCommerce stores, and Marketing and marketing companies.

Features:

Oribi gives the function for tracking and comparing more than one campaign by way of their UTM.
Without writing the code, the tool will assist you to outline the conversion dreams.
It offers insights consisting of what works and what doesn’t that will help you to optimize for greater conversions.
You will be able to examine the contribution of all channels to your goals.
It can let you pinpoint the unique conduct of traffic.

#22) Automate.io

Automate.io provides a solution to connect your all cloud programs effortlessly. it’s going to will let you automate Marketing sales, bills, or any commercial enterprise methods quickly. you will get extra than 100 connectors for all leading cloud/SaaS programs. you could employ Webhooks or rest API to connect to other apps.

Automate.io is a comfy and dependable answer and gives statistics encryption at rest and transit, statistics retention controls, and audit logs. it’ll assist you in creating easy automation as well as complex workflows.

Features:

Automate.io offers a facility to visually create integrations.
With the assistance of its powerful device, you may format the data, upload conditional logic, or time delay your workflows.
It has the powerful gear to format facts, add conditional common sense, or time postpone your workflows.
Automate.io affords a guide to all the popular apps required for CRM, Marketing and marketing, E-commerce, Helpdesk, bills, net paperwork, Collaboration, and so forth.