Top Free Digital Marketing Tools By Google For Your Business

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Google marketing products

Google has become the dominant search engine on the internet. It would be hard to imagine an online without Google. For that matter, it might now be hard to imagine a world without Google marketing tools.

 As frightening as this will seem to several people, it’s nonetheless true.

For the worst, Google has permeated almost every part of our everyday life. Being Google is now a common expression and an act applied by many users around the world every day. 

New Google marketing products and services are approaching stream at a daunting pace, further increasing Google’s impact on our lives.

Despite this dominating presence, many of us still do not realize Google offers some great simple free digital marketing tools for marketers and webmasters. Online marketing tools can prove extremely valuable to any webmaster or marketer trying to market their sites or products online. Useful tools that will make your marketing easier and much more profitable.

Don’t ignore the “free” label, these marketing tools are free but there are also valuable. One even wonders why Google would be giving freely these tools and services free? It probably makes good business sense in the long run, by providing these simple free marketing tools Google is fostering a lot of company good-will and building up the Google brand name in the process. Good PR is good business.

Every marketer and webmaster should be getting benefits from Google’s goodwill and snapping up these professionally run services and marketing tools. Here’s a quick run-down of the most useful free Google Internet marketing tools.

Free Google Digital Marketing Tools

=> Google Analytics

GA the premier marketing tool offered by Google. It will prove helpful to both the marketer and webmaster. Google Analytics gives you a daily snapshot of your site. Google Analytics analyzes your website traffic, where it comes from, and what it does once it enters your site. You can monitor up to three sites for free.

Google Analytics is extremely valuable in analyzing your marketing funnel, it tracks all the steps leading up to your sales or checkout page. 

=> Google Toolbar 

Try the full new Google Toolbar for your website or business. Integrates countless features with all your employees or corporate network. These could include a common customer database, company calendar, financial news…

Remember Google also ranks every page it indexes on a scale of 0-10. While it is important to know the Page Rank of your own pages, it’s even more important to understand the PR of your competitor’s pages. You can use the toolbar to get the PR of each page you’re visiting. Extremely helpful information for webmasters and marketers to know when

forming online linking or business arrangements.

=> Google Groups

Every marketer knows the importance of having a large contact list of individuals with the same interest. Social networking will play an ever-increasing role in your success on the web. Just look at the growing popularity of sites like MySpace and LiveJournal. Google groups is another type of social and business networking that every marketer should be aware of and pursue.

=> Google AdSense

One simple thanks to monetize your website are to use Google Adsense. Just place the AdSense code on your site and receive a check from Google each month. For webmasters who are not really into online marketing (does such creatures exist?) AdSense can be a painless way to earn extra money from your site.

Professional marketers using the AdSense system can supply an incredible amount of marketing information on the keywords in their particular niche. It keeps the marketer informed on what keywords are being bid on and how much advertisers are willing to pay.

AdSense also has an excellent real-time tracking system you can use to keep track of all your important web pages.

=> Google Writely

A recent update to Google’s stable of free products. Google Writely is a full-featured online writing editor with spellcheck and great collaborating features. It also lets you publish your content on your blogs. One feature that may be of interest to marketers, it lets you save files within the popular download format of PDF.

Let’s face it until video takes over the web in four or five years — the written word is still king on the net. it’s the medium that which markets promote and sell

your content or products. Writely will help you write better.

=> Google Trends

This Google Trend program will allow you to search for popular trends, important for marketers searching for the latest hot product to promote. You can also break down these trends into different regions.

=> Google Froogle

Froogle is Google’s price directory! It simply lists all the cheapest prices for different products on the web.

For marketers and webmasters who are promoting products, it should be studied and analyzed. Optimizing your site’s content for Froogle may convince be very beneficial.

Follow Froogle or Google directions exactly on the way to list or display products on your site. Google will spider your website and display your prices and products to thousands of targeted customers. That, as they say, is priceless.

=> Google Checkout

Not exactly free except for those marketers who use AdWords— for every $1 spent on AdWords you can process $10 for free. You can also place the handcart logo on your AdWords ad and benefit from the prestige and trust the Google brand name has built up.

Over time marketers may find this tool to be very effective and valuable.

Digital marketing tools

=> Google Blogger

Blogging has become vitally important to the health and functioning of your website. No site should be without at least one blog and RSS feed. Creating a blog (online journal) on the subject of your site or product will usher in extra traffic and targeted customers. Blogger is a simple free blogging service that even allows you to publish or post your blog files to your own website server. Keep in mind, that each blog has that all-important Google Blog Search bar.

=> Google Sitemaps

Webmasters can use Google Sitemaps to almost instantly place newly created web pages on their websites into the Google Search Index. This is an XML file that’s uploaded to Google as new pages are added to your site. Needless to say, this can be a valuable service for any webmaster or marketer who wants to induce their information on the web quickly.

=> Google Alerts

When someone or another site lists your site or mentions your name be notified. Great way to keep track of all your online activities. Great way to monitor all your online business interests and products. Use Google Alerts

Final Words

Please take note that signing up for a Google account will usually assist you in obtaining most of those free services or programs. Some of these programs may have to be applied for individually. But be assured, of these free Google digital marketing tools are well worth your time and effort. They will make your marketing easier and they will help any webmaster or marketer run their online business more efficiently.


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