How To Get Free Organic Traffic From social media 101
One of the main reasons why you should use social media marketing is to increase your website organic traffic. This is not something theoretical, but when used correctly, social networks can become a great source of traffic that can help you establish a successful online business or blog. When it comes to how to get free organic traffic, it’s always helpful to show some real examples to convince the reader that the proposed methods work and that it’s not just another myth, but something that brings real results.
Of course, to get to a point where you can show your success with social media marketing, you need to work hard and consistently over time using the right approach and tools. Here’s an example of a custom website that gets a decent amount of monthly social media traffic. For confidentiality reasons, I cannot publish the website URL, but I can show you screenshots of my analytics account. The main point is that social media marketing works and can generate a lot of traffic.
15 Ways Get Free Organic Traffic
When running a social media campaign to drive more traffic to your website, you can use the following ways to make it more effective.
1> Add your website URL to your social media profiles
Make sure all your social media profiles have a link pointing to your website. It may seem obvious, but there are cases where this is ignored. Adding a link is not only useful for SEO purposes, but it is also useful for getting more traffic.
2> Use #hashtags effectively
Hashtags can generate more exposure for your social media posts. Check out some of the best practices on using hashtags and make sure you’re using them correctly.
3> Use images with your posts
Images, videos, and other visual elements (infographics, illustrations) can be more shared. For you, this means two things. The first thing to make sure of is to have images within your content so that when they are shared the image goes with the post and the second when you post on social media pages include the images as well. All networks (including Twitter) allow you to add images to your updates, so be sure to take advantage of them.
4> Post Regularly
You don’t want to spam your followers with lots of daily posts, but doing regular updates will give you more visibility and traffic. According to statistics, the recommended number of posts per day for social networks is:
- Pinterest: 4 posts
- Twitter: 3 posts
- Facebook: 2 posts
- Instagram: 2 posts
5> Don’t just post content
Posting content alone won’t get you far with social media. Even if you make great posts, no one will see them until you have enough followers on your social media accounts or unless you use advertising. How do you get more followers? By managing your accounts. In other words, reach out and connect with people who have your prospect’s or reader’s profile. It’s a time-consuming process because you have to keep track of who to follow, who followed you, and who didn’t take them out and start over.
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6> Add links to your social media posts
In addition to adding links to your social media profiles, you should also add links to your social media posts. A good post has a catchy title, a short description, an image, and a link to the source. See an example of my Facebook page.
7> Make it easier for users to share your content
When visitors read something on your website that they like, they may want to share it with their friends or followers on social media. Therefore, you should make it easy by setting up the social media buttons on your website or blog correctly. A common mistake many people make is adding social media buttons but not verifying that the content is being shared correctly. When you click to share a post, the title, description, and image should be formatted correctly; otherwise, users won’t waste time fixing things before clicking the Share button.
8> Don’t over-promote your products
When you post on your business pages, don’t always post about your products or services. Your followers may get bored continually reading about your business benefits, instead try to make your posts interesting and
If, for example, you plan to publish 5 posts per week, try to create 4 posts that are useful and interesting but still related to your products and publish only once about your offers or benefits.
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9> Create a blog and post evergreen content
By reading the tips above, you can easily conclude that social media success depends on the content. To be able to post to Facebook 2 times a day, you need to have a lot of good content that you can share.
One of the solutions is to use content from other websites (linking to them without stealing their content), but this will drive traffic to their website and not yours, and that’s a problem. To drive traffic to your website you need to share your site content and the best way to do this is to create a blog and post high-quality evergreen content. Evergreen content is always relevant and a great raw material for research in social media machines.
10> Connect with industry influencers
Spend some time and find people/pages considered social media influencers in your industry. Typically, these are the accounts that have a lot of followers and engagement with their posts. While the chances of them following you are slim (until you develop a decent social media profile), it’s nice to know what they’re doing, sharing, commenting on, and generally what’s trending in your industry.
Sharing their content again, mentioning and commenting on their posts is a great way to get noticed and establish trust with them.
11> Use social media advertising
The number of social media pages and users is increasing every day, and while this is good because more potential users will see your posts, it also makes it harder to show them to your followers. An active social media user will most likely follow a dozen pages and hundreds of people, but the timeline can only display a limited number of posts.
Gaining organic exposure for your posts (especially if you’re publishing as a business) is getting harder and harder. Facebook has changed its algorithm many times and only shows your posts to a fraction of your followers, so the only way to put your message on your followers’ timelines is to use Facebook advertising.
This comes at a cost, but it’s an effective way to target the right audience and get even better results than organic ones. Additionally, Facebook tracks everything and can use the data to further improve its advertising campaigns.
The same goes for Twitter and Linkedin, you can use Sponsored Tweets or Linkedin Ads to connect with your followers.
12> Spy on your competitors
While the word spy is not the best to use in this case, it would be good to take a look at your closest competitors and see what they are doing on social networks. How often do they post, what type of content, what their following is, what growth rate, etc? You can also get some ideas to use in your social media campaigns.
13> Reply to comments
Monitor your social media accounts and respond to comments, and mentions of your brand. Showing users that you are active on social media encourages greater engagement. For example, if someone retweeted one of your tweets, send them a thank you message or if you get a comment on your FB post, respond to the comment by answering their question or thanking them for the comment.
14> Measure the results
Use Google Analytics to measure how many visits you receive from social networks. You can find the report under acquisition / all visitors. Track the number of visitors to each social network per month and analyze which network works best for your business or blog and spend more time on it. In addition to Google Analytics, you can also use statistics from Facebook, Twitter, Pinterest, and the tool you are using to plan/publish your social media posts.
15> Create a social media strategy
In this post, All of the above tips are part of your overall social media marketing strategy. A successful strategy should also include details about your social media goals, target audience, content marketing plan, and other ways to properly measure the ROI of your social media efforts.
Social media marketing can drive free organic traffic to a website, and like any other online marketing technique, it is a process that requires a lot of effort, time, and hard work. Social media shouldn’t replace SEO, but the two can work together in harmony by supporting each other.