If you have a Facebook business page and Pinterest business account – why not integrate both If you have a following or one or both of the platforms, you can build up on that on other social media tools. There’s no need to start from scratch, but it does need some careful planning to avoid just spamming your followers with similar messages on all social networks. And that’s what I’m going to talk about in this post.
Businesses have a lot to gain from Pinterest (and social media in general): new customers, more engaged customers, sales.
So how can you get help from your Facebook fans to build a following on Pinterest? And how to integrate Pinterest with Facebook page? Here are some tips to get you started.
Related Post => How To Get Backlinks | Get Bcklinks From Pinterest
How To Integrate Pinterest With Facebook Page
Get a Pinterest tab on you Facebook business page
- Install an app on your Facebook page Pinterest tab, or use woobox.com. Woobox is that the app that permits you to make your Pinterest page tab on your Facebook Page. You’re allowed one free Pinterest tab, after that it’s $29/month per Page for all the apps you want to use.
- Create a tab for your Facebook page so when people come to read your posts, or determine about you they’ll also see that you just are on Pinterest. The tab allows followers to look at all of your boards that are on Pinterest while remaining on the Facebook platform (woobox only), they’re only taken to Pinterest once they repin or comment.
Additionally, with woobox you’ll require users to love your Facebook page before viewing your Pinterest tab, show all of your boards and pins styled a bit like they’re on Pinterest, and obtain complete stats for page views, visits, and likes, segmented by fans and non-fans who view your tab.
Related Post => How To Market Your Business On Facebook
=> Post Pinterest Links as Updates on Facebook Page
Share the direct link to your Pinterest page as a status update, let people know why they ought to follow you on both platforms. Be specific about the kind useful you’re creating on Pinterest for your followers.
Do it quite once – use different board visuals and different messages, to check what works. With only a fraction of your fans online at each moment in time, you can’t expect all of them to notice this from just a single update and take action – follow you on Pinterest!
=> Promote Specific Boards on Facebook
On Pinterest followers can chose whether to follow all of your boards or simply a couple of , and with this in mind – you’ll be more successful promoting specific boards to your Facebook followers. You might have board related to a specific product or service, business and non-business related boards, boards related to your other businesses or passions – not everything might be of interest or relevant to your fans. So test a few and see what works.
Update your status by uploading a picture of a pin to Facebook, add description and add a link to the relevant board. A compelling image is given more space on Facebook newsfeed than just a link – so your update is more likely to get seen by your fans.
Post a link to your Pinterest board as a status update with a picture of 1 of your pins. This will automatically generate an image. A full board preview are often generated by posting the board’s direct URL, this may also include the text in your board description (you can set and alter it in board’s settings on Pinterest).
Don’t forget to put in writing a full description when putting in your boards and make use of the space beneath the board title. If you haven’t done this when setting up your boards, it’s easy to edit them now.
=> Promoting a Particular Pin
In the same way as promoting a specific board, a selected pin are often used, chose one which highlights the worth you’re providing.
Posting an immediate link to a pin will automatically produce a picture of the pin, the name of the board and also the caption given. Optimise title and caption for impact – to grab attention, convey value and use the proper keywords.
=> Promote Pinterest Contests on Facebook
Contests and promotions are very hip on Pinterest, even as they’re on Facebook. They are an effective way to drive traffic to your site and increase your followers. There are only a few restrictions regarding the way contests and promotions are hosted on Pinterest, so get leverage from both platforms by promoting your Pinterest contest or promotion on Facebook and encourage your fans to take part. This could be that “carrot” they have to finally take action and follow your boards on Pinterest.
Another advantage of a Pinterest content – it creates tons of engagement between your followers and this may usually translate to increased engagement on your Facebook page. Higher engagement on your Facebook page would result in Facebook treating your other updates more favourably in the newsfeed battle for space and reach. So a possible side effect – your Facebook engagement and reach will grow too.
What Type of Content Are You Able to Run on Pinterest?
Check these examples on pin-boards here and here. And this Hubspot’s review of 8 Pinterest contests that worked (and why!).
And there’s an app for that too… use woobox, shortstack or wishpond to manage your contest. Alternatively, you’ll create a minisite/landing page on your website to clarify the small print of your contest, the way to enter, T&Cs and keep everyone updated on the progress.
Key elements of a successful Pinterest contest
- Offer a reasonable prize that will motivate your followers to take action, the more you offer – the more action you could ask them to take to enter;
- Your services might be used a prize too – design services, personal styling, SEO review etc.;
- Ask entrants to follow you on Pinterest in order to build your following;
- Ask them to make a board of a selected name and outline , this may promote your contest to followers of the one that entered;
- Ask them to pin a minimum of ten items thereto board to make a specific theme, several items must be from your website – this may share your content with a wide audience and create backlinks to your content;
- Entrants must submit the board’s URL on a form or by email (like the example above) and ask them to opt in to newsletter sign up – and build your email list at the same time.
- If you set your contest information and entry form behind the “like-gate” on Facebook you’ll build your Facebook fanbase too – but watch out for creating too many “hoops” for your entrants to jump through, or you won’t get enough entries!
- Ensure that your contest is mobile-friendly – most users of Facebook and Pinterest are on mobile phones, so they need to be ready to access your “submission” tab or form in order to enter;
- Ensure that your rules are clear in your Terms and Conditions, including the judging criteria, especially if you promote or run the contest as a Facebook app;
- By spreading the word via social media, blog and your newsletter, you will also be encouraging your existing followers to engage with you on another social network.
- Don’t let it go on too long – 2 weeks is sufficient time for a contest to gain momentum and enough entries to make a decision;
- Consider your target market – what would encourage them to spend time fooling around with pins and creating a brand new board. If you’re a fashion boutique, asking them to make a board that symbolizes the Autumn 2013 look best could work well and your judging criteria would reward interpretation of the latest fashions and creativity.
- Your action this week:
if you’ve a Pinterest account, install a Pinterest tab on Facebook;
use status updates to promote boards and pins;
ensure descriptions, titles, and captions are optimized on your boards – and pictures from your website have links back to the site;
plan your Pinterest/Facebook marketing strategy – what updates you’ll post and how you’ll add value.
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