Online Video Marketing The Ultimate Guide

Online Video Marketing The Ultimate Guide

Are you currently doing video marketing online? If not it’s something that you should be doing. Video marketing is all the rave, and it can generate a lot of free traffic for you.

All About Online Video Marketing

Some people are intimidated by the idea of creating videos and marketing online, but you shouldn’t need to be afraid. At some point in time, you need to implement it into your marketing strategy.

By far the most popular video site online for marketing is YouTube. But there are others, such as: Metacafe, Vimeo, Dailymotion, and more. This should be much easier for you if you’re not good at writing content for your website. For some people, speaking is a better way to communicate their ideas – instead of writing them. All you have to do is get in front of a camera and express your ideas.

I want to go over a few ways to do video marketing online. You see commercials on TV all the time, and you should understand that this is no different from having videos online.


Some people became highly famous and incredibly wealthy from video marketing alone. In fact this is the basis of some peoples’ businesses. If you’ll get this one thing right, you’ll provide yourself with endless traffic for years to return . Here’s the first way to do video marketing online:

=> Upload Videos To The Popular Video Sites

Some people call them “video directories”, but i prefer to label them as video sites. These are the same sites such as YouTube, Vimeo, Metacafe, and Dailymotion. Like I said, there are a lot more than these that can be highly effective for you. Plus you won’t have as much competition. And a lot of these sites have good rankings in the search engines. It’s up to you to put your content on these sites.

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When uploading your video, make sure to have some way to let people get back to your website. You can embed a display URL at rock bottom of your video, and/or you’ll have your URL within the description area of your video. Either way, confirm it gets seen, because if someone likes your information they’ll want more. So give them a way to get more info from you simply and easily.

Creating the video is amazingly easy. Nowadays people simply use the camera feature on their smart phone to make their videos. But if you wish to try and do this professionally, you may want to speculate into some real camera equipment.

The people that are making a lot of money, this is what they invest in. Some people have lighting, back drops, camcorders, microphones, and more. It may seem excessive, but their videos look great, and their viewers love it .

For you, you may want to start off with a simply tripod and camcorder from Walmart. It’s simple. All you need is a small camera that can capture your face (or your whole body if you prefer), and then start speaking your piece. This is cheap, and they are even cheaper nowadays with the recognition of the camera feature on smart phones.

No matter what you choose, make sure you create the video and get it up on the video sites. Uploading onto these sites will generate views and traffic back to your website for you. Here’s another tip for video marketing online:

=> Encourage Viewers To Like, Share, and Subscribe

This step is crucial. In order to urge free distribution to your videos automatically, have people like, share, and subscribe your channel. When people like your videos, it indicates that you have great content, and this is a great video.

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When people share your videos, you get free syndication and publicity. The more people sharing your videos, the more views you’ll get, the more people will subscribe to your channel, and the more traffic you’ll get back to your website.

Having people subscribe to your channel is essential. Every time you post a replacement video, once they logon to the video site, they’ll see your new content, click on that, and consider what you have to mention . With more subscribers, you’ll have a consistent amount of viewers coming back to see your videos. This is essential.

If you’re familiar with email marketing, I’m sure you know that the money is in the list. Similarly with video marketing, you’ll be able to get a consistent and predictable amount of views to your videos all the time with a lot of subscribers. Here’s another tip for doing video marketing online:

=> Optimize Your Videos For The Search Engines

Now obviously the search engines can’t decipher the words you’re saying in your videos, but they can read the title, description, and tags you place. In the title of your videos, confirm you insert your main keyword term in it – preferably at the start . Also, mention it within the description of your videos, and also within the tags section of the video. This is important for a few reasons.

As you already know with search engine optimization, people that type during a particular keyword will quite likely see search results that have that keyword term in there.

This is a similar thing with marketing on video sites. It’s easier to rank on video sites than it’s to rank to Google. And even though YouTube is owned by Google (and is considered to be the 2nd largest search engine on the internet), it’s still easy to get traffic to your content from this site. And the same is true for the other video sites online.

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