Weibo or Sina Weibo is a micro blogging website and one among the biggest social media platforms in China. It was launched in 2009 and has over 450 million active users. It has been designed as a social media platform that aims to check incoming posts under control by blocking and tracking sensitive content. The platform’s versatility and sheer numbers make it a really effective and powerful tool to attach with Chinese consumers. If your plan is to enter into the Chinese marketplace, here are some benefits that you are likely to experience with Weibo advertising.
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History of Sina Weibo
Weibo is sometimes referred to as the Chinese version of Twitter. In Chinese 微博(Weibo) means microblogging.
After Evan Williams created Twitter in 2006, a couple of Chinese companies saw the chance to make an identical platform for the local market:
- In August 2009, Sina launched Sina Weibo (Sina Weibo, being the most important micro-blogging platform in China, is typically simply referred as “Weibo”)
- Wangyi Weibo went online in 2010, in 2012 it claimed 260 million registered users; however, Wangyi Weibo disappeared in late 2014.
- Tencent launched Tencent Weibo in 2010, but the service didn’t gain significant traction. In 2014 Tencent announced it’d stop investing into the event of Tencent Weibo.
- Sohu launched Sohu Weibo which never achieved significant market share
- Of all of the “Twitter lookalikes” companies that launched in the early 2010′, only Sina Weibo survived to tell the tale.
However, its supremacy is now being challenged by new competitors acting as substitutes and competing for users time: WeChat, Toutiao, Zhihu, Douyin and more.
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How To Promote Your Brand on Weibo?
Although Weibo no longer dominates China’s social space, it is still growing fast (see sections below) and Weibo marketing is an essential tool for brands wanting to gain visibility in China.
There are 5 main ways for brands to achieve visibility on Weibo:
- Weibo Influencer campaigns
- Weibo advertising
- Weibo lottery
- Organic growth
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Benefits Of Using Weibo Sina
=> Millions Of Users
Weibo has over 450 million users which are approximately four times the size of one of the world’s popular microblogging site that dominates the western part of the globe. Although Weibo uses the same features as used in the West, there are much more ways of connecting with the users. It is extremely popular in China meaning you’ll easily connect with people in every region of China, from rural markets to downtown Beijing.
Despite its massive outreach, the rates for Weibo Advertising are very cost-effective compared to similar platforms within the West. Once your company is approved and registered in China, the choices are rates available for advertising are exceptional and you’ll the advertising tools available within the platform ensuring that every penny you spent is worthwhile.
=> Surgical Advertising Options
One of the best advantages is you can be very precise in your demographic targeting with your advertisements. Therefore, if you are targeting male group between the ages of 17 to 35 in a particular geographical location, you can easily do that. It is applicable to any other demographic available. This allows you to use Weibo advertising to its fullest potential thereby reaching out to the right with the right medium.
=> Enhanced Support
Given the size of the platform, the brands operating there provided full support to their users. This is a cultural factor in China as Weibo users like to engage with the companies more than other social media platforms in the West. The network of Weibo is responsive and helpful that creates the platform convenient to use and work on. Now, if you hire an experienced and reputed Weibo advertising agency, the work becomes even easier.
Weibo advertising is one among the foremost effective and also the most trusted ways to launch your brand into the Chinese market and knowledge huge brand awareness growth. As one of the world’s largest and most active social media platforms, Weibo will assist you to attach with the proper audience that the consumers will fall crazy with your brand.
For getting successful, it is wise to hire a reputable advertising agency that will help you strategizing and create a campaign that will let you connect with your exact demographics. In this way, you will not only be successful but at the same time Article Submission, you will be having a blueprint for more success in the near future.