Some of the those who visit your web site are getting to encounter a 404 not-found error page. Maybe that visitor written in a URL incorrectly or even they clicked on a link that took them to a page that not exists on your web site.
Whatever the reason they reached a 404 not-found error, you would like to grasp however these visits to error pages are moving your business.
Why? Because not-found errors produce unhealthy|a nasty|a foul} user expertise which bad user expertise causes people to go away your website. In short, this means you lose customers.
Can you afford to lose customers? Of course not.
Once found, to prevent losing customers thanks to 404 errors, you would like to mend each 404 error that your guests encounter. There are other ways of fixing errors looking on the character of the error and therefore the impact the error has.
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What Is A 404 Error Or “File Not Found”?
An HTTP error 404 or “File not Found” is that the standing code that returns the server of your site to the browser from that users attempt to access a specific URL of your domain that, as a result of the matter, couldn’t be found and, therefore, there is no content to show the visitor.
In different words, since the page to that the URL leads doesn’t exist, as a result of a broken link, because the syntax of the URL is misspelt or because this page does not directly exist.
We must never forget that any item or character of a Web address that does not coincide correctly with the original, will send users to a different one. In this way, if this other one does not exist, this warning will be generated.
This is the main reason why it is so important to personalize this page.
In other more technical terms, this means that the browser has been able to find the server where the domain is hosted, but nevertheless, it has not been able to find the precise internet address or URL you’re attempting to access.
Websites may additionally use slightly totally different names for this error. For example, you might see things like:
- 404 Resource not found
- Error 404
- HTTP 404
- 404 Not Found
- Error 404 Not Found
- 404 Page Not Found
- 404 File or Directory Not Found
They all mean the same thing.
So, let’s take a look at some things you can do to try to fix a 404 error on your end.
How To Fix 404 Errors On Your Website
Now that we’ve found the 404 not-found errors, what do we do? There are four strategies you can use to fix 404 not-found errors on your web site.
Redirect the 404 error somewhere else => With a redirect, you route people from the error page to a working page on your website. This prevents people from reaching the error. For example, if people are reaching an error page with the URL /specials, you can tell your server to redirect people to the working page /special instead.
Just make sure the page you are redirecting to is relevant. For example, you wouldn’t want to redirect an error URL of /specials to /contact because that would leave users confused why they are on a contact page when they were expecting to arrive on the /specials page. Learn more about redirects.
Correct the source link => If the broken link sending traffic to the not-found error page exists on your web site, and is under your control, you can correct the broken link at the source.
This is also true for not-found errors on other properties within your control, such as social networks. However, most broken links are located on sources you don’t control so in those cases you can’t fix the broken link and can only redirect people to the correct page.
Restore deleted pages => Sometimes, you delete pages from your web site and folks still come back to your web site to search out those pages you deleted. If somebody tries to find a deleted page, they’ll get a not-found error. That might be the point and there may be a good reason for the removal (see fix #4 below). However, if there is still a lot of demand for removed content, you may want to restore the deleted page.
Ignore the not-found error => Sometimes, for low priority not-found errors that aren’t costing you customers and aren’t affecting your SEO performance, you can merely ignore the 404. In other cases, it is a page you removed purposefully and there is nowhere relevant to redirect the error URL to (for example, you removed a product from your website and there is no new version of that product to redirect to).
It may not feel right to leave an error in place, but sometimes fixing errors just isn’t the right solution. By leaving the 404 error in place, that broken page will fall out of the search index and stop getting traffic (eventually).