What Is Infographics
When somebody visits your webpage, you’ve only got about twenty seconds to clarify your message before he/she navigates elsewhere.
The topics and issues of our world are getting a lot of and more complex, and twenty seconds might not look like nearly enough time to get your message across. That’s why infographics are a crucial tool for your business.
So what is an infographic? An infographic is a visual representation of data or facts. We’ve all heard the phrase, “A picture is worth 1,000 words,” and it couldn’t be truer. Visual data is absorbed 60,000x faster than text.
So if you’re feeling pressed to induce your message across, you must consider using an infographic. Additionally, people like to share infographics, which does wonders for your SEO. Are there any reasons why you wouldn’t need to use infographics? We can’t think of any.
The word “infographic” 1st started showing consistently within the 1960s. Since then we’ve got not reached complete agreement on what infographics area unit. Here is what most of the people agree on: that infographics are some combination of knowledge and style. By “data”, I mean both numbers and facts.
This definition is incomplete, though. A more important part is missing here. It is not obvious because it is transparent. This transparent thing is what makes infographics work. That is work higher than the other style of photos for understanding quality. Let me give you an example.
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The subway map. At first, it seems like nothing special. We look, we ride. We take the subway map for granted. And this is what makes it so genius: no matter which country you are from, your language, age, or background, we all understand it the same way. Whether you go to Hong Kong, or Tokyo, or Kiev you will use the same map as the rest. This almost never happens between people.
When is the last time you met a stranger and she understood you perfectly? Exactly.
You might be thinking, “That’s a pretty obvious design… how else would you design it?” Bingo. It means the map succeeded in showing you information without you noticing how it did it. You saw the substance without seeing the form. A clear design shows you the knowledge, not the look.
This is the hidden power of infographics. And this is something we rarely experience in visual communication. Yes, the irony is that as a designer the best design I can do is the one you will not notice. And it’s not that you just would ignore this kind of style. There is nothing to ignore about it either. It just looks so matter-of-fact, so self-effacing that you would not think to pay attention to it.
Speaking of attention, we all run into this problem. Remember the last time you argued with someone? You probably tried to explain your point. But instead of listening to what you were saying, they focused on how you said it. They might have picked a word out of context, or they took issue with your tone or complained that you said it too loud.
When this happens to me, I wish I was a subway map which brings me to the big problem all of us are trying to solve with infographics: the problem of human communication.
Why Infographics Are Unique
To us, infographics are completely different because info graphics have a flow to them. They’re information visualizations that present complicated info quickly and clearly. Think of maps, signs, and charts utilized by statisticians or PC scientists: where you have deep information conferred in visual shorthand, you’ve got an infographic.
Infographics are necessary because they modify the manner people notice and skill stories or displays — particularly currently, when more and more infographics are being used to augment editorial content on the web. Infographics produce a new manner of seeing the globe of knowledge, and they help communicate complex ideas in a clear and beautiful way.
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Benefits of Using Infographics
So, why does it make sense to use infographics in marketing? Here are a few benefits of using infographics.
First of all, people can be overwhelmed by the sheer amount of online information around. In the average internet minute, there are:
=> Hundreds of thousands of tweets
=> Tens of millions of messages via SMS, WhatsApp and other platforms
=> Hundreds of millions of emails
Infographics offer the way to cut through the overload and facilitate people be of the information that is available online.
From a business viewpoint, using infographics brings a lot of other benefits. There’s nothing that says you know your stuff like sharing some data-rich research and analysis. That’s why using infographics in displays helps you show your expertise.
Infographics are wide shared, which can help to increase awareness of your brand. DemandGen Report shows that:
=> 56% of marketers use visuals in all their content
=> 37% of these visuals are original material like infographics
=> infographics and original visuals drove a lot of engagement than the other visual format
Finally, infographics are nice for SEO because they build arriving links. Most people who embed an infographic on their website link back to the first supply. If search engines see your site as the online authority for that content, that can only be a good thing, right?
Key Elements of Infographics
So, taking into account all the caveats regarding overlap that we’ve printed higher than, what are the elements that make up an infographic? They are visualizations that:
- present complex information quickly and clearly
- integrate words and graphics to reveal info, patterns or trends
- are easier to understand than words alone
- are beautiful and engaging