What Is LinkedIn | Key Features & Benefits Of Using LinkedIn


LinkedIn may be a social networking website designed specifically for the community. The goal of the site is to allow registered members to establish and document networks of people they know and trust professionally.
A LinkedIn member’s profile page, which emphasizes skills, employment history and education, has professional network news feeds and a limited number of customizable modules. Basic membership for LinkedIn is free. Network members are called “connections.” not like other free social networking sites like Facebook or Twitter, LinkedIn requires connections to have a pre-existing relationship.

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With basic membership, a member will solely establish connections with somebody he has worked with, knows professionally (online or offline) or has gone to school with. Connections up to a few degrees away (see six degrees of separation) are seen as a part of the member’s network, however the member isn’t allowed to contact them through LinkedIn without an introduction. Premium subscriptions may be purchased to provide members with higher access to contacts within the LinkedIn information.

LinkedIn was co-founded by reid Hoffman, a former executive vp in charge of business and company development for PayPal. The site, that was launched in could 2003, presently has over 300 million members from 200 countries, representing 170 industries. According to reid Hoffman, twenty seven p.c of LinkedIn subscribers are recruiters.

How to Use LinkedIn

LinkedIn has its own platform and system totally different from alternative networks, however learning a way to use LinkedIn isn’t any tougher than learning a way to use the other social networking website. Start by making a private LinkedIn account and profile.
However, networking on LinkedIn is much different. You won’t notice members posting cat videos or photos of what they created for dinner. LinkedIn may be a website for professionals, therefore everything is in gear toward careers and business. As you build your profile and search out connections, endorsements, and suggestions, you will need to be skilled.

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Use LinkedIn to Build a Home Business

LinkedIn will assist you to start and grow a home business. It provides you with a chance to speak and collaborate with other professionals fascinated by sharing business and business data. It is an economical tool for locating people who could contribute to the success of your business.

LinkedIn allows you to:
=> Have an internet resume and identity card wherever potential purchasers, customers, and venture partners will find out about and connect with you.
=> Get on-line endorsements and suggestions for your professional abilities and character.
=> Get introductions to potential clients, customers, and colleagues.
=> Search out there job postings placed on the LinkedIn web site by members. While you’ll conjointly search the net for jobs, through LinkedIn, the large profit is that several job posts area unit exclusive to LinkedIn: they are not published elsewhere. Those postings usually have a demand that you just have one or a lot of LinkedIn recommendations. Additionally, there’s an opportunity {that somebody|that somebody} at intervals your LinkedIn network already works there or is aware of someone who will, increasing your chances for an interview.
=> Join varied teams that align together with your interests and participate in discussions. Having a group in common with another LinkedIn user is one way you’ll invite others to your network. Each group discussion contains its own job listings. Further, it is a place to share your experience and build the trust and rapport required to cultivate new purchasers and customers

Key features and benefits of LinkedIn

=> It is free to be part of and build a basic account, but you wish to pay further for ‘premium’ accounts that allow you to do further things like send messages to people that do not currently know you. This is helpful if you’re trying to recruit a brand new member of employees, as an example.

=> When you sign up to create an account, you need to use a valid email address (if you do not have one, see our guide How to get an email address).

=> Once you’ve got signed up, you’ll produce your ‘profile’, which contains information about your education and professional experience. You can conjointly highlight specific skills you’ve got, and whether you’re presently open to job offers and enquiries.

=> Your LinkedIn profile is public and may be found by people using LinkedIn search or looking out the net normally (although this is often solely likely if they’re checking out your full name). You can change your privacy settings so only a really basic account is visible to those that aren’t conjointly members of LinkedIn.

=> You can explore for colleagues and people that you just have worked with or done business with, using the LinkedIn search bar. You can also notice specific companies or organisations, and ‘follow’ them, and ‘connect’ with people who you know from those organisations.

=> You can also import existing email contacts from the most webmail providers, like Gmail or Yahoo!

=> There are LinkedIn teams, that tend to target a specific trade or skill, and you can apply to join these and get involved with discussions and post information or job vacancies. Some of these teams are open to everybody, though several are subject to approval.

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