Podcasting is that the preparation and distribution of audio files using RSS to the computers of subscribed users. These files may then be uploaded to digital music or multimedia players just like the iPod. A podcast are often easily created from a digital audio file. What Is Podcasting .
The podcaster first saves the file as an MP3 then uploads it to the online site of a service provider. The MP3 file gets its own URL, which is inserted into an RSS XML document as an enclosure within an XML tag.
What is Podcasting?
The term “podcast” was initially wont to reference an RSS feed that contained audio files within the item’s enclosure field. The meaning of podcasting has since expanded, and now refers to RSS feeds that contain all types of media, including audio and video, within the item’s enclosure field. For the non-technical folks, podcasting is just a way of syndicating and distributing rich-media files via the web .
The content contained during a podcast can vary significantly, from a song, to a educational lecture, to a political debate, to only about anything .
One great point about podcasting is that the wide range of content formats it can contain. And unlike radio or television broadcasts, the recipient can listen or view at their leisure, choosing for themselves when and where they need to concentrate or view a podcast.
A Short History of Podcasting
Radio came before television, much like how podcasting came before YouTube (and other online video sites).
Podcasting and radio are similar in a lot of ways, but podcasting really leverages newer technology.
Audio blogging in any form began back in the 1990s, but it wasn’t until 2000 when MP3 players started to include features to download and store episodic content.
In 2003, podcasting really started to take shape.
Since it required a lot of technical knowledge to create and distribute audio online, it wasn’t long before the services that allowed people to record and upload audio easier appeared.
Most notably at the time was Audioblogger.com, which allowed people to record and automatically upload files to Google’s blogging platform Blogger.
Around the same time, the development of RSS feeds rapidly progressed. This was crucial for tracking new blog content, both text, and audio. (RSS feeds are still a crucial part of podcasting, which we’ll cover later in this guide.)
Also in 2003, Christopher Lydon, who was also a former NPR talk show how and TV news anchor, started recording audio interviews with notable bloggers and politicians. He then published the episodes on his blog, releasing them through an RSS feed.
This isn’t so different from what podcasts look like today.
Shortly after, in 2004, Ben Hammersley coined the name “podcasting” for episodic audio content that could be automatically downloaded and synced.
By 2005, iTunes added podcasts to their store, and podcasting has taken off from there. There are now hundreds of thousands of podcasts and millions of people who listen to them.
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What makes podcasts different?
Podcasts are an excellent thanks to build a real reference to your audience.
Instead of the fractured connection you create through social media, podcasts allow you to interact your audience with unique long-form content. Podcasts are more convenient than blog posts; people can hear podcasts while driving, working out, or simply doing chores round the house.
There is a lot of unexplored space in the podcasting industry. There are a minimum of 600 million blogs, 23 million YouTube channels, but only 800,000 podcasts in Apple Podcasts.
That means for each podcast, there are 750 blogs and 29 YouTube channels.
Imagine the incredible opportunity there was to start out a blog in 2004, and you will have a thought of where podcasting is today.
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=> Benefits of podcasting:
=> Flexible in nature: you’ll hear it as you wish once you like and you’ll hear what you wish
=> Podcasting can be cheap and easy to make
=> A companion as you are doing other things: drive, walk, do household chores, work out