What Is SEO/Search Engine Optimization | Full Guide


What Is SEO/Search Engine Optimization

Want to understand what’s SEO and the way it works? We’ve made this simple SEO guide for you.What Is SEO/Search Engine Optimization

One of the most important questions that we get from our customers here is what’s SEO and the way does it work? For businesses that are just beginning to build their site or browsing an internet website redesign, search engine optimization or SEO can feel a touch intimidating.

But it doesnít have to be that way.

Even if you are doing not have an experienced in-house SEO associate, you’ll still start making some positive changes which will assist you improve your search engine optimization. With a touch SEO/search engine optimization) knowledge under your belt, you’ll get on your thanks to improving your brand’s program ranking in no time.




Below, we’ll provide a solution to the million dollar question ñ what’s SEO and the way it works? We`ll also cover a number of the fundamentals of SEO in order that you’ll better understand how it impacts your business and what you would like to try and do to be in good shape.

If you’re here, you’re probably wondering what’s SEO and the way it works. Let’s dig deeper.

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How Search Engines Work


Search engines are like libraries for the digital age.

Instead of storing copies of books, they store copies of sites .

When you A query into a search engine, it’s through all the pages in its index and tries to return the foremost relevant results.

To do this, it uses a computer virus called an algorithm.

Nobody knows exactly how these algorithms work, but we do have clues, a minimum of from Google.

Here’s what they are saying on their How search works on page:

To give you the foremost useful information/data, Search algorithms check out many factors, including the words of your query, relevance and value of pages, expertise of sources and your location and settings. The weight applied to every factor varies counting on the character of your query for instance , the freshness of the content plays a much bigger role in answering queries about current news topics than it does about dictionary definitions.


Speaking of Google, this is often the program most folks useóat least for web searches. Thatís because it has the most reliable algorithm by far.

That said, there are plenty of other search engines you’ll optimize for.

What Is SEO/Search Engine Optimization?


SEO stands for program Optimization, which is that the practice of skyrocketing the number and quality of traffic to your website through organic program results.

What Goes Into SEO?


To understand truth meaning of SEO (search engine optimization), let’s break that definition down and appearance at the parts:

Quality of traffic=> You can attract all the visitors within the world, but if they’re coming to your site because Google tells them you are a resource for Apple computers when really you’re a farmer selling apples, that’s not quality traffic. Instead you would like to draw in visitors who are genuinely curious about products that you simply offer.
Quantity of traffic=> Once you’ve got the proper people clicking through from those program results pages (SERPs), more traffic is best .
Organic results=> Ads structure a big portion of the many SERPs. Organic traffic is any traffic that you simply do not have to buy .

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Factors That Impact SEO


Now that you simply know what’s SEO and the way it works, letís take a glance at a number of the factors which will impact your program optimization ranking. Search engine giant, Google will never make known the precise algorithm they use to rank sites.

However, we do have a fairly good understanding of a number of the factors that impact program results page (SERP) rankings. All These factors include both on-page and off-page seo factors, which we’ll discuss below.

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Factors that Affect On-page and Off-page SEO

=> Content Marketing


Before we dive into a number of the factors of on and off-page SEO, let’s mention content. Content is effective in both attracting the search engines and helping your organization make connections with site visitors.

The more quality, relevant content pieces that you simply wear your site, the more likely program s are going to be to rank your pages higher on the search engine results page.

Similarly, the more engaging and effective content you’ve got on your site, the more likely your visitors are going to be to spend some quality time on your website and perhaps even make a purchase.

The secret to making content that’s optimized for both the search engines and your human site visitors is to make a spread of various kinds of content pieces that are well-written and on topics that are most relevant to your audience.

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Here are just a couple of kinds of content that you simply can specialize in to assist improve your content offering and, thus, your program rankings:

  • Blog posts and articles
  • Social media content
  • E-books and whitepapers
  • How-To Guides and Tutorials
  • Videos and audio recordings
  • Infographics or other visual content

Here are just some of the on-page SEO factors which will assist you improve your search ranking:

Title Tag of page => The title append each page tells the search engines what your page is about. This should be seventy characters or less, including both the keyword your content/post focuses on and your business/website name.
Meta Description of page=> The meta description on your website tells search engines a touch bit more about what each page is about. This is also employed by your visitors to raised understand what the page is all about and if it’s relevant. This should include your main keyword and also provide enough details to inform the reader/visitor what the content is all about.
Sub-headings of page=> Not only do sub-headings make your content easier for visitors to read, but it also can help improve your SEO. You can use H1, H2, and H3 tags to assist search engines better understand what your content is about.

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Internal Links of page=> Building internal links, or hyperlinks to other content on your site, can help search engines learn more about your site. For example, if you’re writing a post about the worth of a selected product or service, you’ll link to the products or service page in your blog post.
Image Name and ALT Tags of page=> If you’re using images on your website or within your blog content, you’ll also want to incorporate your keyword or phrase in the image name and alt tag. This will help search engines to better index your images, which can appear when users perform a picture look for a main keyword or phrase.

Off-Page SEO factors

In addition to the on-page SEO factors that your organization has control over, there also are off-page SEO factors which will impact your ranking. Though you are doing not have direct control over these off-page factors, there are ways in which you’ll improve your chances of getting these factors compute in your favor. (But more about that later!)

Here are a couple of of the various off-page SEO factors which will impact your program rankings:

Trust=> Trust is becoming an increasingly important think about a site’s Google ranking. This is how Google determines whether you’ve got a legitimate site that visitors can trust. One of the simplest ways to enhance trust is by building quality backlinks from sites that have authority.
Links => one among the foremost popular ways to create off-page SEO is thru backlinks. You want to take care here as spamming sites together with your links may be a quick and simple thanks to get your site banned from the search engines. Take the time to create relationships with peoples and fans who create quality content and can link back to your site in their own content.
Social signals=> Another important off-page SEO factor are social signals, like likes and shares. When it involves boosting SEO, you would like to seem for quality shares from influencers. The more quality content you publish, the more likely you’ll be to induce people to share your content with others.




How To Optimize For Google


Google famously uses more than 200 ranking factors.

Nobody knows what all of those ranking factors are, but we do know a number of them.

How? Because Google told us, and lots of people including shave studied the correlations between various factors and Google rankings.

We’ll discuss some of those shortly. But first, an important point:

=> Google ranks web pages, not web sites.

Just because your business makes glass windows doesnít mean that each page on your site should rank for the query, ìstained glass windows.î

You can rank for various keywords and topics with different pages.

=> Building an SEO-friendly site

Once you’re able to start walking that SEO walk, it is time to use those SEO techniques to a site, whether it’s fresh or an old one you’re improving.

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These pages will assist you start with everything from selecting an SEO-friendly name to best practices for internal links.

=> Content and Related Markup

A site isn’t a site until you’ve got content. But SEO for content has enough specific variables that we’ve given it its own section. Start here if you’re interested by keyword research, the way to write SEO-friendly copy, and therefore the quite markup that helps search engines understand just what your content is basically about.

=> On-site Topics

You’ve already learned tons about on-site topics by delving into content and related markup. Now it is time to urge technical with information about robots.txt.

=> Link-Related Topics

Dig deep into everything you ever needed to understand about links from anchor text to redirection. Read this series of pages to know how and when to use nofollow and whether guest blogging is really dead. If you’re more into the link building side of things (working to enhance the rankings on your site by earning links), go straight to the Beginner’s Guide to Link Building.

=> Other Optimization

Congratulations! You’ve mastered the ins and outs of daily SEO and are now ready for a few advanced topics. Make sure all that traffic has the simplest time possible converting with conversion rate optimization (CRO), then go micro level with local SEO or take that site global with international SEO.

Final Words


Knowing how search engines work and therefore the attributes they’re trying to find when ranking content is crucial when trying to make content that ranks.

That said, program algorithms change all the time and there’s no guarantee that what’s important today will still be important next year.

Donít let that panic you. Generally speaking, the important things stay consistent over time.

Factors like backlinks, authority and matching search intent are critical factors for several years and there’s no sign of that changing any time soon.

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