Why not something else like MetaCafe or Viddler or other video sharing websites? Why YouTube in particular? Let’s have a look at that now.
Why YouTube.com Is only Your Main Focus
=> YouTube Is Owned By Google
As I’ve said before. This has some amazing ramifications for YouTube and for its future. As you may know, YouTube started off as an organization that wasn’t owned by Google. In fact, it had been only relatively that Google purchased them.
If you check out Google and what they’re on about, they’re within the money-making game. They’re interested in making money online. Having a company like Google behind you’ll only spell delicacies in terms of success in terms of creating money.
That’s another thing. Google has deep pockets with money. They can fund a corporation like YouTube for years to return if they need to. They’ve decided to back YouTube because they’ve seen the potential that YouTube has. That’s a very clear sign that YouTube is a technology you should keep a watch on.
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I think they’re the second most-visited website on the Internet right now. I think Google is #1. I’ve need to counter-check those stats there, but YouTube is important.
Google also wants you to be successful. If you’re successful, it’s getting to make them extra money also and make them more successful. So just the very fact that they are behind YouTube means they’re working hard to create YouTube as easy for you as possible to achieve success .
If you check out the changes that YouTube has skilled since Google purchased them, you’ll see dramatic differences. You can see it in the AdSense program that’s been introduced in the YouTube videos. You can see in the different designs and layouts that they’ve been working towards. You can see how YouTube videos are ranking far better inside the Google search engines. Having Google on their side is just huge.
=> YouTube Videos Rank In Google Search Results
So you’ve got that on your side. If you’re only submitting to YouTube, your chances of getting ranked in Google are such a lot higher compared to all or any the opposite video sharing sites.
=> It’s An Incredible Traffic Source
This is kind of an irony , but if you check out YouTube, they only recently reached one billion+ views per day. I’m not even sure if we will visualize that number, but imagine one billion+ coins, you’d probably be ready to refill a full stadium filled with coins. One billion+ views each day is large , and this is often just from one website.
But this is often the newest information we’ve thereon particular statistic. It’s a huge plus. If you are not using this as a traffic generation source, you’re missing out.
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=> It Is A Search Engine On Its Own
Have you ever gone to YouTube and began finding out something, like within the search box right over here? More and more people now are using YouTube as their main search engine compared to Google. Is this perhaps a trend that’s getting to continue in the future and rather than people just doing searches on Google, just attend YouTube to do searches? Perhaps YouTube will become the #1 site where people want to look for information.
Think about this. What are the implications? If YouTube is potentially getting to become the #1 search engine in the world, what are the implications for your online business? And would you wish to be within the right place at the correct time with YouTube? I definitely think so.
=> YouTube Is Not Just For Teenagers Anymore
This is an issue that I’ve had from tons of individuals . They say, “Sure, you were ready to get success on YouTube, but your market is merely for teenagers.” Now which will are the case when YouTube was just starting out, but now things have changed. Demographics for YouTube are changing and that they are changing at a huge rate. It’s not only for teenagers anymore, so if you’re marketing to other age groups, this is often excellent news .
Teenagers are still the best number, but as you will see in a number of these statistics, YouTube is great for other age groups also . Look at this: 85% of the us population has watched YouTube videos. That’s huge. 85% of the entire us has watched a YouTube video. This is incredible!
But now, look at this. 71% of males/females between 25-54 have watched a YouTube video. How cool is that? And this is often the opposite thing, check out of these other age groups combined. These are people who normally have money. These are people that have jobs and may afford to buy something online. If you add up all these people, that’s far more than just the teenagers.
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=> What Are The Implications For Your Business Now?
What do you need to do now to start getting ready for that? Think about that. What does it mean for you right now, and what does it mean for you in the future? There are already stuff you could do now that would assist you get found out within the future for YouTube.
=> The “YouTube Beach Head Strategy”
What is all this leading to? I’m a really strong believer in focus. I picked up this strategy. I’m calling it the YouTube Beachhead Strategy. The reason why I’m doing this can be because i actually believe that you just got to focus all of your attention on one thing if you would like to achieve success . Focus on that, catch on right, and so once you’ve it under your belt, go on to the next thing.
So what is this? In simple terms, the Beachhead Strategy is to search out an enormous ball and roll with it. That’s really all it means. It’s about finding an enormous player within the market, someone like YouTube during this case, and just accompany the flow with them. Jump on board and use them as your leverage. It’s about focused leverage, and focus during this case is that specialize in YouTube.
Where did I get this idea from? I got it from a man called Geoffrey Moore, an incredible thinker. He wrote a book called Crossing The Chasm for the high tech industry. What he talked about was for any new technology, you’ve got this product adoption cycle where it starts with the first innovators, early adopters, early majority, late majority, and laggards.
This is typical for any new technology getting into the market. What Geoffrey Moore discovered was that with new technologies there’s normally what he calls a niche or chasm. This is where most new high tech startup companies fall under this chasm. They get to the present point here and that they run out of consumers . They fall under this chasm and you never hear of them again. They disappear.
He talked about creating a beachhead strategy and it’s sort of a beachhead that you simply can use for jumping over to the first majority. It gives you this jumping point to induce into the first majority. Once you hit the first majority, that’s once you hit the tipping point. That’s when things go big time for you.
I’m using this concept and i am saying that if you would like to travel hit the tipping point for your industry, for your niche, use YouTube as your beachhead strategy. Use YouTube to assist you get the first majority for your niche, because it’s one among the simplest vehicles to use right away to assist you get major amounts of traffic to your site.
This is what it’s all driving towards. I hope you’ll appreciate what I’m saying here. With the power of YouTube and the fact that they’re teamed up with Google, it’s just incredible. We live in incredible times.
You can leave and check out and spread your attention and use an entire bunch of various video sharing sites, different strategies, on different platforms and things, and find yourself spreading yourself so thin that you just don’t show any results, but this strategy has been tested and proved . I hope you’ll understand why you wish to urge onto YouTube as soon as possible and focus your attention there.
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